Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the last few months, the interest in wine in the digital environment has been increasing, a rise that can be explained by the behavior of consumers in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project trends of demand in the short and long term, for the different products, sectors and markets that operate in the region.
In the first six months of 2019, Central American countries imported $38 million in wine, and purchases from Chilean companies increased by 11% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first three months of 2019, Central American countries imported $19 million in wine, 6% more than in the same period in 2018, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first nine months of 2018, Central American countries imported $56 million in wine, 13% more than in the same period in 2017, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first six months of last year, countries in the region imported $38 million in wine, 17% more than in the same period in 2017, a rise caused by purchases from Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to June 2018, Central American companies imported $176 million worth of alcoholic beverages, 24% more than what was purchased during the same period in 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the first three months of the year, the countries of the region reported imports of alcoholic beverages for $88 million, 25% more than what was reported in the same quarter of 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Clic to view chart"]
Panama is the country where the highest proportion of beer consumption was reported with respect to total alcohol consumed, with 77%, followed by Costa Rica and Guatemala, with 64% and 56%, respectively.
TheGlobal Status Report on Alcohol and Health 2018, published by the World Health Organization (WHO), details statistics up to 2016 on consumption of alcoholic beverages in different countries.
In 2017, countries in the region recorded imports of alcoholic beverages totalling $334 million, which is an increase of 3% compared to the figures reported in 2016.
Figures from the information system on the Alcoholic Beverages Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Last year countries in the region imported $75 million worth of wines, 5% more than in 2016, and the increase was mainly due to the behavior of imports from Spain.
Figures from the information system on the Wine Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between 2009 and 2013 sales of wine in the country increased by 77%, followed by vodka, which increased by 43%, whiskey 38% and rum 31%.
In 2013 wine came top in terms of import volumes, with a total of 9,256 tons. At the same time, its distribution in bars, restaurants, liquor stores and supermarkets during the same period grew by 32%.
Manuel Barrenechea, brand manager of Reserve de Diageo, told Elfinancierocr.com that "...
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