From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
Panama is the country where the highest proportion of beer consumption was reported with respect to total alcohol consumed, with 77%, followed by Costa Rica and Guatemala, with 64% and 56%, respectively.
TheGlobal Status Report on Alcohol and Health 2018, published by the World Health Organization (WHO), details statistics up to 2016 on consumption of alcoholic beverages in different countries.
Between 2009 and 2013 sales of wine in the country increased by 77%, followed by vodka, which increased by 43%, whiskey 38% and rum 31%.
In 2013 wine came top in terms of import volumes, with a total of 9,256 tons. At the same time, its distribution in bars, restaurants, liquor stores and supermarkets during the same period grew by 32%.
Manuel Barrenechea, brand manager of Reserve de Diageo, told Elfinancierocr.com that "...
The trade association agreement between Central America and Europe means a reduction in import tariffs on alcoholic beverages.
With the entry into force of the Agreement between Europe and Central America (CAAA) comes a reduction in import costs, which in the case of champagne is a cut of 15%.
According to Javier Abreu, company representative of Vinos & Destilados in Costa Rica, this allows for a decrease in consumer prices of between 15% and 30% for brands such as Bonpas and Thorin (French wines) , Rioja Bordon and Diamante (Spanish wines) and Bombay Sapphire and Botanic (gin). A bottle of Moët & Chandon, for example, went from $95 to $63."
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