Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
From January to November 2018, imports of household appliances in Nicaragua totaled $106 million, 35% less than reported in the same period of the previous year.
Between the first eleven months of 2017 and the same period in 2018, foreign purchases of household appliances fell from $164 million to $106 million, according to the most current figures from the Central Bank of Nicaragua.
The decrease of 5% registered in 2017 with respect to the previous year was explained by a 23% and 9% fall in the import of monitors and refrigerators, respectively.
In contrast to the behavior of imports of monitors and refrigerators, washing machines and radio and television broadcasting devices showed increases of 23% and 17%, respectively.
Between January and September of this year, imports of durable consumer goods such as televisions, washing machines, refrigerators and telephones dropped by 10% compared to the same period in 2016.
Figures from the Central Bank show that in the first nine months of the year purchases of televisions abroad went down by 53% compared to the same period in 2016.The case of washing machines is similar, with imports of these items going down 46% in the same period.