Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.
The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).
Between 2009 and 2013 the consumption of fresh fruits in the northern country increased 6%, while in the same period vegetable consumption went up by 5%.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The Canadian market for fresh fruits and vegetables is estimated to be worth $11.2 billion a year. The average Canadian buys fresh produce at least once a week and consumes three to five servings per day, well below the eight to ten servings recommended by Canada's Food Guide.
"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
It is estimated that the global market for health products will have grown by 25% by 2017, with the US leading the demand for these foods, ahead of Japan and European countries.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
According to a report prepared by the consulting firm Leatherhead Food Research the global functional food market will be worth $54 billion in 2017, representing a growth of 25% compared with data for 2013.
Weather events and seasonal changes in consumer habits have caused a scarcity of products such as cucumbers and strawberries.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Organic vegetables and free range eggs are gaining popularity to the extent that are scarce in major supermarket chains.
Spokespeople for the ShopRite stores in New Jersey, said the supply crunch is being felt throughout the retail segment and can be explained by an increase in demand in a context of limited availability. This diagnosis of scarcity is also supported by the Safeway chain, whose spokesperson said the shortage could last until the fourth month of 2014.
The lack of resistant starch in the Australian diet represents a great opportunity for this product.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Worldwide banana production has increased in recent decades due to, among other reasons, increased demand and improved productivity and distribution. In addition there have also been developments in goods derived from banana production such as banana flour.
Sales of beverages and low-calorie foods such as cereals and snacks, have picked up in the old continent.
From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
Sales of products and low-calorie drinks have risen in Europe, according to the consulting firm Mintel, after a decline in 2004. According to Laura Jones, analyst at Mintel, the rise in demand for these products is driven by the popularity of low calorie diets such as Atkins, which has led people to be more aware of the amount of calories and carbohydrates they are consuming." This increased awareness has been promoted by some consumers. In Europe recently low-calorie products have been launched which have introduced a wide range of products that are normally associated with carbohydrates."
Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide. Although more than half of the Spanish population (51%) are appreciative of businesses who undertake initiatives to respect the environment, only 27 % were willing to pay more for these products.
During 2012, organic food sales totaled more than $1.374 billion, 14% more than in 2011.
From an article by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):
Dutch consumer spending on organic food in 2012 reached more than 1 billion euros, up 14% compared to the previous year, of which 90% was purchased from the supermarket chains Heinjn Albert and Jumbo while the rest was sold in specialty stores and markets.
The Russian trend of moving towards a healthier life style has positively influenced the consumption of canned vegetables, juices and nectars.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
According to a study conducted by the firm Intesco Research Group in Russia, production of canned vegetables will increase with the population growth in large cities.
An announcement has been made of new nutritional standards to be implemented in schools across the country, which include foods groups such as whole grains, low-fat dairy, fruits, vegetables and protein.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The Secretary of Agriculture of the United States, Tom Vilsack, announced that under new nutrition standards to be applied in schools across the country, Smart Snacks in School, students will have a greater choice of healthy foods.
Innovative flavors, everything that is natural and healthy as well as "clean labels" and low prices are some of the factors driving the demand for snacks.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The event Snaxpo 2013, a trade show specializing in the snack industry, held in March, was the stage for industry leading companies such as Kerry Ingredients & Flavors (KIF) to raise major challenges facing manufacturers of snacks and the ingredients for them.
Sales of certified organic food and beverages tripled between 2006 and 2012, reaching sales of more than $3 million.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The organic market in Canada reached a value of $3.674 billion, according to the Organic Trade Association country (OTA), as domestic sales of certified organic food and nonalcoholic beverages managed to triple sales between 2006 and 2012.