By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic.
Through systems that provide real-time monitoring of changes in consumer interests and preferences in different countries, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the regions.
During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
After consumers in the region increased their interest in pest control in the context of the covid-19 outbreak, in the second half of 2020 and in January 2021 the number of interactions associated with pest control services dropped considerably.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
During January of this year in the countries of the region, consumers increased their interest in vehicle and home insurance, advertising services, motorcycles, vegetarian food and apartment rentals.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In this context of pandemic and mobility restrictions, the number of Internet searches associated with scooters and mopeds increased significantly in most Central American markets.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Between July and October 2020, the number of people in Guatemala exploring options for buying barbecue grills online increased by 51%, while the number of Costa Rican consumers looking to buy garden furniture grew by 39%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
In the last few weeks in Central American countries the volume of searches and conversations on the Internet associated with pharmacies began to decrease, a downward trend that continued until the first days of November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends, for the different products, sectors and markets that operate in the region.
During the last few months in Central American countries the volume of searches and conversations on the Internet related to uniforms began to decrease, and by early November the trend was still downward.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
In the first quarter of the year, consumers were no longer interested in this type of clothing, but since April, in the digital environment, interactions associated with children's clothing have been on the rise in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far this year, interest in distance education services in the Central American markets has clearly increased, with Guatemala, Costa Rica and Panama recording the largest increases in interactions on the subject.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.
After an abrupt drop reported in March and April in consumer interactions associated with vacation properties, since the beginning of May in all markets of the region interest in this topic has rebounded.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.