Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome.
According to a study prepared by the Foreign Trade Promoter of Costa Rica (Procomer), the outbreak of covid-19 has caused changes in consumer behavior and to take advantage of the opportunities one must begin to understand those that will come after the pandemic is overcome.
Between 2009 and 2013 the consumption of fresh fruits in the northern country increased 6%, while in the same period vegetable consumption went up by 5%.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The Canadian market for fresh fruits and vegetables is estimated to be worth $11.2 billion a year. The average Canadian buys fresh produce at least once a week and consumes three to five servings per day, well below the eight to ten servings recommended by Canada's Food Guide.
The consumption of energy drinks and "Ready to Drink" coffee increased by 14.3% and 9.5%, respectively.
During the period 2011-12 energy drinks increased sales more than any other segments with 14.3%, followed by ready to drink (RTD) coffee with 9.5 %, bottled water 5.8 % and RTD tea with 9%.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide.
The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
español
2311