In recent weeks, interest in activities such as yoga and pilates, and in personal hygiene and weight loss products, has increased in Central American markets.
Through a system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
Because of the quarantines decreed in Central America, in mid-April the concentration of people in residential areas of the cities recorded its maximum level, but in recent weeks this trend has begun to reverse, although with significant differences between countries.
Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to businesses in Central American countries have been drastically reduced and consumer mobility in residential areas has rebounded.
In recent weeks, interest in the Central American markets for issues and products related to the chemical industry reported a clear upturn, with Costa Rica, Guatemala, El Salvador and Honduras recording the largest increases in consumer interactions with this issue.
Through a system monitoring in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far this year, interest in e-commerce services in Central American markets has clearly picked up, with Guatemala, El Salvador and Panama recording the largest increases in e-commerce interactions.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Area of Commercial Intelligence of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demandtrends for the different sectors and markets operating in the region.
Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.
Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome.
According to a study prepared by the Foreign Trade Promoter of Costa Rica (Procomer), the outbreak of covid-19 has caused changes in consumer behavior and to take advantage of the opportunities one must begin to understand those that will come after the pandemic is overcome.
The electronic game consoles, the possession of rabbits as pets and adventure tourism, are part of the interests that consumers with high purchasing power in Costa Rica have.
An analysis of the interests and preferences of consumers in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the preferences and tastes of people who express interest in different types of products or activities.
New health and hygiene protocols in the establishments and the commitment to attract national tourists in an environment where short trips will be preferred, are some of the trends predicted in the new "normality" that will come after the quarantine period.
Given the quarantines decreed by most governments worldwide, it is anticipated that the habits of tourists will change dramatically in the short and medium term, as the crisis of covid-19 will leave consequences among consumers.
Boat trips as recreation, reptiles as pets and wine as a favorite alcoholic beverage are some of the characteristics that the high purchasing power consumer has in Guatemala.
An analysis of consumer interests and preferences in Guatemala, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the preferences and tastes of people who express interest in different types of products or activities.
Given the rise of online commerce to the detriment of traditional channels, the contact point between customers and brands is packaging, which must meet the demands of consumers, who are increasingly responsible for the environment.
Studies carried out by companies that provide courier services, detail that in a context of booming e-commerce, 90% of companies believe that in the coming years packaging will be more important, in the area of sustainability and in reducing carbon emissions.
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases. Over time, buyers have confirmed their preference for looking for sales points that offer promotions and good prices, but also close to their homes or workplaces.
To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years.
According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
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