With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.
A bill by the Morales administration in Guatemala proposes creating an agency that would manage issues of commercial promotion, competitiveness, investment attraction and country brand.
Representatives from the Ministry of Economy presented in Congress a proposal for a Law to create the Institute for Commercial Promotion, ProGuatemala, which would absorb the functions and staff that at the moment execute the National Program of Competitiveness.
It is hoped that with approval of the agreement for the promotion and protection of investments trade and business opportunities between the two countries will increase.
From a statement issued by the Ministry of Economy of Guatemala:
The Congress approved Law Decree 8-2017 "Agreement on Promotion and Reciprocal Protection of Investments -APPRI- between Guatemala and the Republic of Turkey."
The Commercial Office of Central America CATO has a website where Central American companies can promote their products to export to the Asian island.
With the aim of promoting Central American SMEs and boosting Taiwanese investment, the Commercial Office of Central America together with the Embassy of Honduras in Taiwan has inaugurated the website www.cato.com.tw , which allows entrepreneurs in the region to showcase their products in the Taiwanese market.
The aim of the Guatemalan government is to increase investments made by Colombian companies in sectors such as energy, food, plastics and textile businesses.
"... The Colombian investment is one of the most important ..." for Guatemalans because not only do they have a presence in the mining sector, but also in other sectors which are important for economic development.
The government has announced the signing of an agreement to set up an office to promote trade and investment on the Asian island.
From a statement issued by the Ministry of Economy of Guatemala:
"In order to have an active and permanent business presence in Hong Kong, the Minister of Economy, Sergio de la Torre, signed a Memorandum of Understanding with the Chairman of the South-South Steering Committee for Sustainable Development SS-SCSD, Cai E'Sheng, through which the Guatemalan Office for Trade and Investment will be created in Hong Kong.
In order to promote Guatemalan products in the Spanish market, the PACIT inaugurated in Madrid its eighth office worldwide.
A report in Elperiodico.com.gt indicates that the Executive Director of the Program of Trade, Investment and Tourism in Guatemala (PACIT), Julio Orozco, said: "The opening of the office in the Spanish capital is due to an interest in representing Guatemala in Spain "as a real business opportunity and making a real impact by increasing our exports to this country and to Europe."
A workshop will be convened in June with South Korean entrepreneurs and tax incentives will be offered to their companies.
In June the government of Guatemala will convene a working group with representatives from South Korean firms in order to prepare business negotiations for allowing investments in the Central American country.
The Guatemalan Foreign Minister, Harold Caballeros, met with around 50 people from South Korean companies, including Hyundai and Daewoo, in Seoul on Friday. In another meeting with his South Korean counterpart, Caballeros talked about commerce, according to a memo from EFE as cited by Laprensa.com.ni.
The Guatemalan Exporters Association presented its 2011 agenda, which includes 36 trade promotion events.
The first will be the agricultural show “Agritrade” on March 17th and 18th, followed by its textile equivalent, the Apparel Sourcing Show, on March 22nd to 24th.
Expomueble Centroamérica will take place on September 21, together with arts and crafts expo “New World Crafts”.
The funds will be used in international commerce promotion programs and to strengthen the National Quality System.
From a $14.3 million donation announced by the European Commission, $715.000 will be used to purchase Legal Metrology equipment for the National Quality System.
"The remaining funds will be used in promoting investment, consolidating the program of Trade, Investment and Tourism Attachés (Pacit), and in supporting international commerce", reported website Sigloxxi.com.