With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.
From this year onwards, the Chamber of Foreign Trade of Costa Rica will be the representative in the Central American country of the Trade Promotion Agency Avante Extremadura.
The Chamber of Foreign Trade of Costa Rica and Representatives of Foreign Houses (CRECEX), announced that from this year it will function as representative in Central America of the Trade Promotion Agency Avante Extremadura.
A bill by the Morales administration in Guatemala proposes creating an agency that would manage issues of commercial promotion, competitiveness, investment attraction and country brand.
Representatives from the Ministry of Economy presented in Congress a proposal for a Law to create the Institute for Commercial Promotion, ProGuatemala, which would absorb the functions and staff that at the moment execute the National Program of Competitiveness.
Guatemalan exporters plan to boost their exports to Asian countries through the creation of a working table that will analyze trends of products that are in demand and company profiles.
With the aim of increasing business opportunities in Asia, the exporters' association will be working on the development of new export promotion strategies with local companies and the Taiwanese embassy.
The union of Guatemalan merchants and the embassy of Peru signed an agreement to increase trade between the two economies.
According to figures from Banco de Guatemala, in 2017 the Central American country imported $71 million worth of goods from Peru and exported $86 million worth to the South American country.
In Costa Rica a hotel entrepreneur is confronting the Solis government, after it warned that companies carrying out commercial promotions in alliance with Uber will be penalized.
EDITORIAL
Can it be that businesspeople in Costa Rica nowhave to consult the government to validate their marketing plans and strategies for their products and services?
It is hoped that with approval of the agreement for the promotion and protection of investments trade and business opportunities between the two countries will increase.
From a statement issued by the Ministry of Economy of Guatemala:
The Congress approved Law Decree 8-2017 "Agreement on Promotion and Reciprocal Protection of Investments -APPRI- between Guatemala and the Republic of Turkey."
Before the end of the year a government agreement could be ready which would unify the various departments for promoting investment as well as the creation of the Guatemala Trade and Investment entity.
Prensalibre.com reports that "...Rubén Morales, economy minister, said the goal is to manage this body through an executive committee made up of representatives from the public and private sectors, and which would be chaired by the Minister of Economy."
In order to improve the export promotion strategy to China two annual meetings are being organized in Guatemala between companies from both countries, and the first will be held in March 2017.
The union of exporters, Agexport, and Korean Guatemalan Chamber of Commerce (CAMCOR), integrated into the Board of Export and Trade in Asia, are calling for Guatemalan companies to participate in the "Korea Trade 2017", a "...
There are conflicting opinions on the proposal put forward by the Morales administration to reactivate the agency for promoting foreign investment.
In the view of some business representatives the idea of going back to giving resources to the agency and developing a strategy for promoting foreign investment would have to be analyzed in the light of the results achieved previously, and those which up to now have been made by entities such as the union of exporters.
The administration of Pérez Molina has announced the upcoming opening up of a trade office in China.
From a statement issued by the Government of Guatemala:
President Otto Perez Molina said that as part of the objective of expanding trade relations and increasing Guatemalan exports to major international markets, trade with China is being promoted.
The Commercial Office of Central America CATO has a website where Central American companies can promote their products to export to the Asian island.
With the aim of promoting Central American SMEs and boosting Taiwanese investment, the Commercial Office of Central America together with the Embassy of Honduras in Taiwan has inaugurated the website www.cato.com.tw , which allows entrepreneurs in the region to showcase their products in the Taiwanese market.
As of March 7th representatives from 21 companies in Spain will be visiting the country to discuss investment opportunities with Guatemalan businessmen.
Infrastructure, communications and renewable energy are the main sectors of interest to Spanish investors. However, it is expected that this visit will also reveal possibilities for investment in projects related to transport and tourism.
In Guatemala producers and distributors of food and drinks are invited to be part of the group of companies participating in Expo ANTAD 2015, an event to be held in Mexico.
From a statement issued by the Guatemalan Exporters Association (AGEXPORT):
The Department of Trade Promotion at AGEXPORT is inviting companies in the food and beverage sector to participate, on 18 to 20 March, in the leading event in Latin America for the retail sector, ANTAD Expo 2015 in Guadalajara, Mexico.