This year Costa Rica will focus on consolidating itself as a global destination, of a potential market of approximately 9 million tourists.
Global promotion to position Costa Rica as a destination will begin in 2018. According to data from the Costa Rican Institute of Tourism (ICT), the average tourist who visits the country spends 18 nights and spends $3,200, and in addition, prefers small lodgings, local food and crafts.
Between January and June, 219 thousand tourists came into the country from Europe, 6% more than the figure recorded in the first half of last year.
From a statement issued by the Costa Rican Tourism Institute:
During the first half of 2017, Europe showed steady growth in international arrivals (8.4% by air and a 6% increase for all routes to the country), according to data provided by the Directorate General of Migration and Aliens and analyzed by the Costa Rican Tourism Institute.
The average european tourist plans trips less than a year in advance and searches and books tour packages via the internet, without using intermediaries.
A study by the Costa Rican Tourism Institute to identify best prospectsfound that"... generally Europeans decide on their holiday destination less than a year in advance and in most cases organize their trips independently i.e., without using intermediaries. It was also found that the most used methods of finding information include recommendations from friends, search engines and online travel agencies and websites promoting the destinations.
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
The event held at the Atlapa convention center on September 26th and 27th will bring together wholesale companies from Europe, America and Asia with tourism companies from Panama and the region.
From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
(Panama, June 17, 2014). Over 150 wholesale operators from America, Europe, Asia and the Caribbean who have great interest in tourism in Panama, will meet in the fifth edition of the INTERNATIONAL TOURISM EXPO, to be held on 26 and 27 September.
It is estimated that foreigners visiting the country to practice this sport stay an average of 17 days and spend $122 a day.
Ranking as the third best surfing destination in the world after Hawaii and Indonesia, Costa Rica attracts an average of 400,000 foreign surfers every year. The sporting conditions on offer at the beaches have been exploited by tourism companies, which together with the authorities carry out promotions internationally in order to promote this niche tourism market.
In the Summer Fair to be held on the 28th and 29th of March tourism companies from Latin America and the U.S. will see the country's tourism supply.
On the 28th and 29th March the second edition of the Summer Fair will be held in Nicaragua, in which tourism businesses from Latin America and the United States will get to see the tourism services on offer in the country, confirmed the National Chamber of Tourism (CANTUR).
Tourist Companies in Central America will be presenting their services and participating in business conferences from 14th to 16th of May in San Jose.
The Costa Rican Association of Tourism Professionals (ACOPROT) will be holding on the 14th to 16th of May, the Expotur International Tourism Fair 2014. More than 300 representatives from tourism companies in Costa Rica and Central America will gather in San Jose to present their services and take part in business conferences.
What is needed is simple and effective governments that put an end to the bureaucracy that limits the integration of tourism in the region.
So says Epaminondas Marinakys, president of the Federation of Tourism Chambers of Central America (FEDECATUR). The official believes that the governments of the region must adjust their border rules in order to expedite the passage of tourists from one place to another.
On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
The Ministries of Tourism in Central America have announced their intention to form a regional strategy to promote tourist destinations in the isthmus.
Reinforcing some intentions expressed in previous ministerial meetings, the government sector is proposing offering tourists the region "in one trip."
An article in Prensalibre.com reports that the chief executive of the Nicaraguan Institute of Tourism (Intur), Mario Salinas, said: "We are going promote on the website, in European tourism fairs, two, three, four, five countries (as a destination), and not promote Panama or Nicaragua only, we will encourage (them to come and see) Central America. "
For the first time, the canal country has more tourist arrivals than its neighbor Costa Rica.
Marketing strategies implemented abroad, coupled with the increasing flow of foreign investment into the country, are two of the main reasons for the notable growth in the number of visitor arrivals to Panama.
In the third quarter of the year, Costa Rica, a major recipient of tourists in the region, recorded a 4% decrease in tourist flow, while Panama experienced an increase of 11%.
The Central American region is attempting to become more integrated in the way it promotes itself.
Although each Central American country has its own unique characteristics, their geographic proximity and similarities, among other things, are elements that can be used to raise the region’s profile as a worldwide tourist destination.
These were the conclusions reached at the VIII Central American Travel Market, CATM 2011, one of the isthmus’s more relevant tourism industry promotion events, which recently took place in Panama.
During 2010, tourism revenues were $7,341 million, of which $2552 were generated in Panama, $1961in Costa Rica, $1378 in Guatemala, $650 in Honduras , $518 in El Salvador, and $281 in Nicaragua, .
According to a preliminary report by the Central American Tourism Integration Secretariat (SITC in Spanish), tourism revenues in the region grew by 0.9% compared to 2009 and the number of visitors increased by 3.8%.