The amount of visitors arrivals to Central America and the Dominican Republic shows a downward trend since 2016, which was consolidated in 2019 and worsened in 2020, a phenomenon that is explained by the events recorded in the extra-regional market.
Between 2015 and 2019, the countries of the SICA region, the average growth rate of visitor arrivals was 4.9%, where only in 2019 there was a negative rate of -0.2%, highlights a document of the Secretariat for Central American Tourism Integration (SITCA) published in January 2021.
According to estimates, hotel occupancy for the December 27, 2020 to January 1, 2021 period will be 100% in the Pacific beaches and in the destinations located in Lake Atitlan. This dynamism is explained by the trips made by local tourists.
For the last days of the year, the sector's union predicts that hotel occupancy will rise to 70% in Antigua Guatemala, 50% in Peten and barely 20% in Izabal and the Verapaces.
After six months of closing the borders to commercial flights, air transport has been reactivated from September 18 with the arrival of four aircraft from the United States.
At the beginning of September, the Presidential Commission for Emergency Attention Covid-19 (COPRECOVID) had anticipated that the reactivation of operations at La Aurora and Mundo Maya International Airports would be carried out under the health protocols endorsed by health authorities and recommendations from International Civil Aviation.
The current scenario of reactivation of commercial flights and tourist activities, are an opportunity for insurers to increase their sales, since the hiring of a policy is a mandatory requirement for tourists to be allowed to travel.
Products that offer a refund in the event of having to cancel the trip due to illness, as well as coverage at the destination if the person becomes ill, both for medical expenses and for lodging in case a quarantine is needed, constitute a great opportunity in this context of the spread of covid-19.
The revival of national tourism was planned for July 15, but due to the current conditions of the covid-19 outbreak, the new date to allow tourism activities at the local level is expected to be August 15.
The spread of the virus forced the Guatemalan authorities to close the borders to visitors, ban commercial flights and restrict tourist activities throughout the country.
The lack of definition of the date when Guatemala's borders will be reopened causes uncertainty among local entrepreneurs in the sector, which is going through one of the most severe crises due to the covid-19 outbreak.
As a result of the spread of the virus, the Guatemalan authorities suspended commercial flights and closed the borders to tourists. In addition, tourist sites were ordered to be closed and the movement of people between departments restricted.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
Businessmen in Guatemala estimate that patients who visit the country with the aim of buying medical treatment will take between 9 months and a year to regain confidence in making the trip.
The sector is practically paralyzed, since due to the covid-19 outbreak worldwide, several countries have decided to close their borders and air terminals, and airlines are keeping their units on the ground.
New health and hygiene protocols in the establishments and the commitment to attract national tourists in an environment where short trips will be preferred, are some of the trends predicted in the new "normality" that will come after the quarantine period.
Given the quarantines decreed by most governments worldwide, it is anticipated that the habits of tourists will change dramatically in the short and medium term, as the crisis of covid-19 will leave consequences among consumers.
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