Entrepreneurs in the sector forecast ending the year with a growth of 5% compared to last year, when 1.5 million tourists visited the country.
Both tourism authorities and private unions believe that with the increase in tourists expected in the Christmas and year-end season, the year will close with an increase of around 5% in the total number of tourists.
In light of the announcement of a campaign to promote tourism in Nicaragua "through embassies and consulates," entrepreneurs are recommending the utilization of professional methods.
Tourism entrepreneurs believe that the "Pride of my country" campaign is insufficient to achieve the impact required to Nicaragua as an important tourist destination in the region.
A promotion exercise is being carried out of the "Best Service" certification in the region in order to improve service and positioning of SMEs in tourism.
In order to improve the service and prestige of small and medium tourism enterprises in the region, the Federation of Tourism Chambers of Central America (FEDECATUR) is promoting the "Best Service" certification.
In the Summer Fair to be held on the 28th and 29th of March tourism companies from Latin America and the U.S. will see the country's tourism supply.
On the 28th and 29th March the second edition of the Summer Fair will be held in Nicaragua, in which tourism businesses from Latin America and the United States will get to see the tourism services on offer in the country, confirmed the National Chamber of Tourism (CANTUR).