After the year 2017 provided the sector with income of $840 million, 31% more than in 2016, the union has carried out a new review and plans to generate up to $900 million this year.
In Panama companies dedicated to the activity are complaining about the absence of a state policy or strategy to help promote the country as a destination for medical tourism at the international level.
Although Panama has all the necessary characteristics to make it a relevant market for medical tourism, a specific policy to promote the activity led by the Tourism Authority could encourage much more development of the activity in the country."...'The only disadvantage Panama has as a destination for medical tourism is that this sector has not been recognized by the state as a tourist product or a real feature of its organizational infrastructure,' said Luis Santamaría, general director of Panasalud S.A., to Prensa.com."
Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.
While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengerswho are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.
Companies in the sector expect to generate $660 million in revenue this year, mainly driven by an increase in tourist spending.
In addition to an increase in the number of visitors to the country, companies in the sector also expect a rise in the average daily expenditure of tourists, which at the close of the third quarter registered anincrease of 8.5% compared to the previous quarter.
A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.
In light of the announcement of a campaign to promote tourism in Nicaragua "through embassies and consulates," entrepreneurs are recommending the utilization of professional methods.
Tourism entrepreneurs believe that the "Pride of my country" campaign is insufficient to achieve the impact required to Nicaragua as an important tourist destination in the region.
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
Over thirty wholesale companies from the United States will participate in business roundtables with local operators on October 23rd and 24th in the capital.
From a statement issued by the Ministry of Tourism of El Salvador (MITUR):
Over 30 wholesalers from the United States, will be in the country for the second edition of the El Salvador Travel Market 2014 (ESTM2014), which starts on Thursday 23 October and which includes business meetings in a hotel in the capital.
The government announced that it will construct the stations at 80 kilometer intervals along the Pan American Highway and they will feature restaurants, parking and small stores.
From a statement issued by the Tourism Authority of Panama (ATP):
PANAMA September 25 (ATP) - The Tourism Authority of Panama (ATP) has developed a series of initiatives such as tourist resorts along the Pan American Highway, informed the Administrator of the institution, Jesus Sierra Victoria during the XIV International Tourism Forum PANAMCHAM, which took place at the Sheraton hotel.
In the first half of the year $218 million came into the country, 10.3% more than the $197.5 million generated in the same period in 2013.
Details from the Nicaraguan Institute of Tourism (Intur) show that "... Between January and June Nicaragua received 650,008 foreign visitors, representing a growth of 7.1% compared to the same period in 2013, when the country received 607.155 tourists. "
The Chamber of Tourism and the Tourism Authority of Panama have presented a tourism promotion strategy to increase the number of visitors during November.
From a statement by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
With the support of the Tourism Authority of Panama (ATP), the Chamber of Commerce, Industries and Agriculture of Panama and CAMTUR have presented a tourism strategy to boost the tourism sector.
The event held at the Atlapa convention center on September 26th and 27th will bring together wholesale companies from Europe, America and Asia with tourism companies from Panama and the region.
From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
(Panama, June 17, 2014). Over 150 wholesale operators from America, Europe, Asia and the Caribbean who have great interest in tourism in Panama, will meet in the fifth edition of the INTERNATIONAL TOURISM EXPO, to be held on 26 and 27 September.
It is estimated that foreigners visiting the country to practice this sport stay an average of 17 days and spend $122 a day.
Ranking as the third best surfing destination in the world after Hawaii and Indonesia, Costa Rica attracts an average of 400,000 foreign surfers every year. The sporting conditions on offer at the beaches have been exploited by tourism companies, which together with the authorities carry out promotions internationally in order to promote this niche tourism market.