The union of private companies is preparing a plan for promoting tourism development in San Juan del Sur and Tola, where more than $130 million has already been invested.
The area of San Juan del Sur and Tola, Rivas, has all the characteristics needed to become a tourist destination, but basic infrastructure in the area needs to be improved along with conditions to attract more foreign investment.
In light of the announcement of a campaign to promote tourism in Nicaragua "through embassies and consulates," entrepreneurs are recommending the utilization of professional methods.
Tourism entrepreneurs believe that the "Pride of my country" campaign is insufficient to achieve the impact required to Nicaragua as an important tourist destination in the region.
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
A plan is underway to boost medical hydrology in the north of the country, taking advantage of the tourist infrastructure and natural conditions in the area.
Entrepreneurs from San Carlos, in the northern part of the country, plan to form partnerships "with the medical community and businesses in order to build medical centers and train professionals in the health industry, said Lorena Herrera, businesswoman and team president", reported Elfinancierocr.com.
Building on the momentum that the industry gained from the Central American Cruise Convention 2013 the best tourist sites in the country are being promoted.
According to the Guatemalan Institute of Tourism (INGUAT), thanks to the implementation of strategic plans and new campaigns, the results from cruise tourism have been satisfactory. 628,550 tourists were recorded last year and 668,403 in the first quarter of 2013.
Local operators are negotiating via the Internet with European tour operators, selling the country as a destination for conventions, congresses and incentive trips.
In total 25 companies participated in a virtual exhibition tour along with operators in Europe which concluded yesterday, however, the link www.guatemalaexpo.com/2013/ will continue to operate for a month.
On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
The 2013 edition of Expotur is to receive 180 representatives from international companies at the Hotel Wyndham San Jose Herradura on the 9th and 10th of May.
A statement from the Costa Rican Association of Tourism Professionals (ACOPROT) reads:
Country's Main Tourism Exchange Market Prepares its XXIX Edition
- From 9th to 11th the 29th edition of Expotur will be held at the Convention Center at the Hotel Wyndham San Jose Herradura.
With the European crisis and the fall in the number of visitors from that region, the Guatemalan Tourist industry is promoting itself in emerging countries and others where there are travelers with high purchasing power.
Pedro Pablo Duchez, director of the Guatemalan Institute, Inguat, spoke at the opening of the Travel Market, saying,
"We have identified that European tourists have restricted their trips and are traveling inside Europe which is why we need new spaces for promotion ....
The largest and wildest of the Panamanian provinces holds promise for the development of ecotourism and attracting investor interest.
Well known as a jungle barrier which makes the border between Panama and Colombia virtually impassable, Darien is a protected area and a national park that was globally recognized as a World Heritage site in 1981.
UNESCO declared the park a Biosphere Reserve for Humanity and in 1983, it was named in the reserve category of biodiversity due to its extraordinary biodiversity and genetic value and because it is home to indigenous tribes that still live there and practice their ancestral customs.
Guatemala's hotel sector is concerned about lack of inclusion of the tourism category within the country’s investment promotion policies.
The first version of the National Competitiveness Agenda excludes the tourism sector, confirmed Jaime Day, director of the National Competitiveness Program, who said it would be added in the new version of the agenda.
The Guatemalan Tourism Institute (Inguat) has directly hired the firm Arnold & Porter to promote the country in six countries and attract investors.
The objective of the $575,000 contract is encourage countries to withdraw warnings issued to its citizens not to visit Guatemala.
Pedro Duchez, Inguat’s director, said "We looked for a company with the experience, the tenacity and enough connections to make a lobby, to try to mitigate the contents of consular documents and attract tourists."
The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
"Julio Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central America the budget will be almost triple, going from approximately $200,000 in 2011, to half a million dollars this year," reported LaPrensa.com.ni.
Tourists who arrived in the country in 2011 provided $615 million in revenue, 18.7% more than in 2010.
In terms of quantity, 2011 closed with 1,634,679 visitors, 62%, from Central America, 30% of the U.S., 4% from South America, and 4% from Europe.
"'Foreign exchange earnings from tourism have a real impact for the Salvadoran economy, as this represents a contribution of 2.9% of Gross Domestic Product (GDP)', said the head of tourism, Jose Napoleon Duarte .
For the first time, the canal country has more tourist arrivals than its neighbor Costa Rica.
Marketing strategies implemented abroad, coupled with the increasing flow of foreign investment into the country, are two of the main reasons for the notable growth in the number of visitor arrivals to Panama.
In the third quarter of the year, Costa Rica, a major recipient of tourists in the region, recorded a 4% decrease in tourist flow, while Panama experienced an increase of 11%.