After nearly 100,000 Mexican tourists visited Costa Rica in 2018, this year the authorities plan to intensify the country's promotion in Mexico's main cities.
According to the latest estimates, this year about 508,000 Mexicans would be considering vacationing in Costa Rica.
Visits by foreigners to undergo medical procedures in Costa Rica last year generated $437 million, 5% more than was registered in 2016.
According to figures from the Central Bank of Costa Rica, medical tourism revenues have shown sustained growth, as in 2015, 2016 and 2017 there were reports of increases in relation to each of the preceding years of 9%, 16% and 5% respectively.
Businessmen from the Panamanian tourist sector welcome the arrival of Air China flights in March 2018, but consider it will be a challenge to attract a type of tourist that seems to prefer very different destinations than those offered by Central America.
In a region which for many years has specialized in serving North American tourists and more recently Europeans, preparing to provide the attention demanded by tourists from China will be a challenge, according to the Panamanian tourism entrepreneurs themselves.
Panama received 2.5 million tourists in 2015 and double the amount of foreign income received by Costa Rica from the 2.6 million who visited that country in the same year.
The number of tourists who went to Panama in 2015 exceeded by 10.7% the amount recorded in 2014, according to the Tourism Authority of Panama. With the 2.5 million who came last year, the country is very close to matching the record of Costa Rica, which reached 2.6 million.
Almost 70% of international arrivals by air corresponded to North American visitors, followed by Europe with 16.5% and South America with 6.9%.
From a statement issued by the Government of Costa Rica:
2014 was a momentous year for the tourism industry, in which all historical records of the country in tourism were exceeded . This is demonstrated by the data provided by the General Department of Immigration (DGME) which has been analyzed by the Costa Rican Tourism Institute (ICT).
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
In the Summer Fair to be held on the 28th and 29th of March tourism companies from Latin America and the U.S. will see the country's tourism supply.
On the 28th and 29th March the second edition of the Summer Fair will be held in Nicaragua, in which tourism businesses from Latin America and the United States will get to see the tourism services on offer in the country, confirmed the National Chamber of Tourism (CANTUR).
What is needed is simple and effective governments that put an end to the bureaucracy that limits the integration of tourism in the region.
So says Epaminondas Marinakys, president of the Federation of Tourism Chambers of Central America (FEDECATUR). The official believes that the governments of the region must adjust their border rules in order to expedite the passage of tourists from one place to another.
On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
Go Blue Central America is an interactive map to share with the rest of the world the uniquiness and authenticity of the marine and coastal areas of Central America.
The U.S. Agency for International Development (USAID) and National Geographic (NatGeo) presented "Go Blue Central America", an interactive map on the internet designed to promote tourism in the Isthmus.