The industrial complex that began operating in October 2020 in the municipality of Villa Nueva, department of Guatemala, has an area of 43,500 square meters, an installed capacity of 12,000 pallets and required an investment of approximately $27 million.
The new logistics center has 29 dispatch doors and a system of product selection through automated voice command, informed the company dedicated to the commercialization of carbonated beverages and snacks.
Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.
Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.
In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities.
Hot drinks such as coffee and tea, chocolates, biscuits and fruit snacks, sauces and preparations, and processed fruits are foods with export potential to the Israeli market.
From a report by Procomer Costa Rica:
San José, August 31, 2017. Hot drinks such as coffee and tea, chocolates, biscuit and fruit snacks, sauces and preparations as well as processed fruits are the categories of foods that have potential for export to Israel.This is the conclusion of the study entitled "Opportunities for the commercialization of food in Israel", carried out by the Foreign Trade Promotion Office of Costa Rica (PROCOMER).
Characteristics of consumers on the west coast of Canada and the marketing channels in the area are factors representing opportunities for exporting healthy products.
From a report entitled "Differentiated Food on the west coast of Canada" by PROCOMER Costa Rica:
The west coast of Canada offers opportunities for marketing products with distinct elements that provide health benefits related to things such as sporting lifestyles, helping with weight loss, natural products, products free of genetically modified organisms (GMOs) or that facilitate special diets such as gluten-free products.
The union of exporters in El Salvador has identified and described the most appropriate distribution channels and opportunities for products such as fruits and processed vegetables, pickles, beverages and snacks.
Promoted as healthy food, dried meat snacks are gaining more market as consumption grows among US citizens.
From a statement issued by PROCOMER:
As the price of cattle decreases in the US meat processors are seeing a positive context for their products.
In recent years, dried meat snacks (popularly known asjerky) have gained in popularity due to trends in diets based on more protein and less sugars and fats which is why manufacturers have reduced the levels of salt and fat in these products in order to promote them as a healthy and convenient food.
A growing demand for this type of food in the European country has been indicated, but there also the challenges related to non-tariff requirements, the atomization of sales channels, and cultural trading style.
From the summary of a report by PROCOMER: "Spanish Market Potential for Health Foods":
Overall, the opportunities will involve promotional effort, perhaps more than the average done for other countries or regions, which must include:
There is potential in the Colombian market for exporters of pasta, snacks, biscuits and gravy, through strategic partnerships with supermarket chains.
From a statement issued by the Costa Rican Foreign Trade Promotion Office :
San Jose, February 22, 2016. Building partnerships with supermarket chains represents an option for Costa Rican exporters of food products such as pasta, snacks, biscuits and gravy, to gain admission to that market.
"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
Snacks, natural oils and fats, clarity of labeling, focus on "Millennials" and amateur chefs.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
Five factors have been pointed out as playing an important role in the food industry in 2015
The market researcher Innova Market Insights noted that there are five factors which will play an important role in the food industry in 2015: clean labels, convenience for amateur chefs, marketing for millennials, snacks, and fats and good carbohydrates.
An announcement has been made of new nutritional standards to be implemented in schools across the country, which include foods groups such as whole grains, low-fat dairy, fruits, vegetables and protein.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The Secretary of Agriculture of the United States, Tom Vilsack, announced that under new nutrition standards to be applied in schools across the country, Smart Snacks in School, students will have a greater choice of healthy foods.
Innovative flavors, everything that is natural and healthy as well as "clean labels" and low prices are some of the factors driving the demand for snacks.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The event Snaxpo 2013, a trade show specializing in the snack industry, held in March, was the stage for industry leading companies such as Kerry Ingredients & Flavors (KIF) to raise major challenges facing manufacturers of snacks and the ingredients for them.
Dried fruits flakes in boxes containing combinations of pineapple, mango, strawberry, apple and orange, are becoming increasingly popular in the UK.
A statement from the Costa Rican Foreign Trade Promotion Office (PROCOMER) reads:
The British company Nim's has found a favorable reaction among British consumers to a new product, dehydrated fruit made via a process which removes a greater amount of moisture resulting in fruit flakes.