Dos Pinos will begin to compete in the Costa Rican beef, pork and sausage market through the La Granja brand.
The companies informed that the plan is to offer the new line of products starting in the second half of 2021, being caterers, bakeries and grocery stores, the marketing channels that will be used to reach consumers.
From January to March of this year countries in the region imported $4.1 million worth of sausages from Mexico, 17% more than what was purchased in the same period in 2017.
Figures from the Information System on the Sausage Meat Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
From January to September 2017, countries in the region imported $79 million worth of sausages, 6% more than was purchased in the same period in 2016.
Figures from the information system on the Sausage Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2015 the region as a whole imported $96 million worth of processed meat, led by El Salvador, which imported $25 million, followed by Guatemala with $22 million, and Honduras, with $16 million.
Figures onForeign Trade in Sausages Meat and Similar Products in Central America,analyzed by the Business Intelligence Unit at CentralAmericaData.com show that in 2015 the countries of Central America imported 33,528 tons of processed meat, equivalent to $96 million.
At least ten companies are competing in a market where the amount of tons sold between 2008 and 2013 grew by 24%.
In Costa Rica, the market for sausages is fought over by at least 10 companies, where Corporación Pipasa, a subsidiary of Cargill International, is the largest participant. Whereas in 2008 20.2 tonnes of sausages sold in, 2013, 25 tons were sold in the country.