Manufacturers and farmers who deliver directly to their homes, Facebook profiles, Instragram, WhatsApp, neighbors or acquaintances who distribute food or household products, are some of the new sales channels that have emerged in this new business context.
The new business normality that emerged in an accelerated manner in Central America, due to the outbreak of covid-19 and the imposition of social distancing measures, favored the conditions for new marketing channels to be born in the different markets.
For companies, it is increasingly essential to support their strategies with artificial intelligence (AI) and "machine learning" tools, since these systems have the ability to suggest the best combinations of offers to ensure sales success.
For sales software used by companies, artificial intelligence (AI) and machine learning have become essential, because only in this way is it possible to successfully analyze the large volumes of information generated from information systems that record customer data.
Discount promotions expressed in percentage terms rather than absolute values are typically those that consumers prefer when analyzing available purchase options.
Ariel Baños, a price management specialist and founder of Fijaciondeprecios.com, explains how consumers value discounts more, depending on how they are expressed in promotions at sales points and in advertising spaces.
The right choice of the marketing system and the partners who will sell the product is key to compete profitably with other options with lower prices.
Ariel Baños, price management specialist and founder of Fijaciondeprecicios.com, explains how through proper marketing, it is possible to compete against the prices of companies manufacturing their products on a large scale and at lower cost, such as those made in China.
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the culture of profitability.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains how through the "carrot strategy", companies can move from the "culture of volume" to the "culture of profitability."
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the "culture of profitability". It is not an easy path, since it can mean to say "no" to certain businesses contributing volume, but end up deteriorating the final results.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.
The service is a vital tool of distinction and requires a permanent attitude of customer survey and an efficient management of information.
The luxury Hotel Vier Jahreszeiten in Hamburg, Germany, is an excellent example of the personal attention that can make a difference in a market full of very homogeneous products and services, and where advertising is being increasingly sceptically received.
Creating a space to catch the attention of passers by is the result of a good mix of business know how and theatrical art.
The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
Leaving our known market to explore a new one is always a risky undertaking, which must be planned cautiously.
In his article in Bnet.com, Geoffrey James lists the two core steps required to plan such a venture, which will get us closer to successfully sell in a new territory.
STEP 1: Thoroughly research the market of the the new territory
8 keys to make a great first impression, and getting a good head start in the sales process.
Every person you know, whether a sales prospect or not, is part of the network you must build to be successful. And if they are a prospect, a powerful first impression starts the sales cycle on the right foot, and helps drive it to a positive conclusion.
Goeffrey James, in a Bnet article, gives us 8 key rules to achieve a great first impression:
Everyone in the company must sell, and for this specific training must be established in the company.
"Selling is the action trough which a need is satisfied in a profitable way, both for the seller and the purchaser", affirms Gustavo Vargas, in his Elfinancierocr.com article.
Many people feel (and say) they are not salespeople. However, selling is what we do everyday to convince other people to act in the way we want.
We will improve our level of sales by knowing the most common mistakes, and how to avoid them.
In his article in Bnet, Geoffrey James details the top 10 most common sales mistakes, while helping us to identify which are the ones we make, what are the consequences of them and how to avoid them in the future.
For each of the mistakes, Geoffrey answers three questions: ¿Why do we make it? ¿What are the consequences? ¿How can we avoid it?
You cannot call a customer a liar. With this in mind, be prepared to recognize the "lies" and have the correct response.
Lie:
"We always get a higher discount."
Reason for lying:
To obtain better prices.
The best answer:
Ignore it and stand firm. Requests for a better discount, especially if you are already almost closing the sale, are simply attempts to achieve "the best deal possible." If you lower your price at this time, you will lose credibility and end up finalizing a business deal with very little profit.