Gender equality also has its space for discussion in relation to companies' pricing strategies.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains the impact of price differences by gender and recommendations to avoid polemics between companies and consumers.
It has been called the pink tax on the surcharge paid by women on certain products and services because of their gender.
The company reported that it signed an agreement with Millicom S.A. for the sale of all shares of Telefonica Costa Rica, Nicaragua and Panama, closing the transaction at $1.65 billion.
After the company reported in late January 2019 that for $648 million it had agreed to sell to America Móvil all the shares of Telefonica Guatemala and 99.3% of Telefonica El Salvador, it now announced that it had completed the sale process of the entire operation in Central America.
It is estimated that during 2018 the online purchases made by Guatemalans totaled $900 million, reporting a 13% growth over 2017, and the number of local companies selling through that medium increased 127%.
The guild of Electronic Commerce of the Chamber of Commerce of Guatemala presented the first study that measures this market, which details that between 2017 and 2018 the number of local companies selling electronically increased by 127%, rising from 750 to 1,700.
The right choice of the marketing system and the partners who will sell the product is key to compete profitably with other options with lower prices.
Ariel Baños, price management specialist and founder of Fijaciondeprecicios.com, explains how through proper marketing, it is possible to compete against the prices of companies manufacturing their products on a large scale and at lower cost, such as those made in China.
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the culture of profitability.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains how through the "carrot strategy", companies can move from the "culture of volume" to the "culture of profitability."
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the "culture of profitability". It is not an easy path, since it can mean to say "no" to certain businesses contributing volume, but end up deteriorating the final results.
The company reported that it sold all the shares of Telefónica Guatemala and 99.3% of Telefónica El Salvador to América Móvil for $648 million.
The Spanish company stated that the closing of the sale of Telefónica Guatemala took place on January 24, however, the sale of Telefónica El Salvador is subject to the relevant regulatory conditions.
Regarding the announcement of the purchase of Telefónica El Salvador, the Superintendence of Competition (SC) of that country informed that until January 25, 2019, it had not received any request for authorization from América Móvil for the purchase of Telefónica de El Salvador.
The Spanish company Telefónica S.A. informed that it is in a negotiation process to sell its assets in the region.
The European company, with subsidiaries in El Salvador, Guatemala, Costa Rica, Nicaragua and Panama, explained that the sale of its assets in the region "could result in a transaction, both for the total and for some of those assets."
With the boom in data mining and the use of algorithms to make recommendations to customers, companies are beginning to face the decision of whether to provide "human" assistance or through bots.
At a global level, several companies have opted to develop their data analysis departments, with the aim of finding suitable information to develop models that automatically make recommendations to their customers.
Estimating how much customers would pay if they bought from a competitor and defining how the product offered differs from others are some of the strategies used to help increase sales profitability.
Ariel Banos, specialist in price management and founder of Fijaciondeprecios.com, explains how through the "umbrella strategy" companies can stop using discounts as the only selling tool.
In most Central American countries, vehicles are the main merchandise traded through web platforms.
According to the Guatemalan Exporters Association (Agexport), according to the OLX marketing website in Guatemala, El Salvador, Costa Rica and Panama, vehicles are the most published product category.
A digital platform called Welbi was announced in Guatemala to be used by pharmacies to commercialize products.
The new digital platform is developed by Guatemalan businessmen and according to its creators the main objective is to optimize resources, both in terms of expenditure and time in the sale of medicines.
Manuel Alejandro González, general manager of Welbi, explained to Dca.gob.gt that "...
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
During the first eight months of the year, the Central American country generated $600 million in sales to Eurozone countries, 4% more than reported in the same period of 2017.
According to figures from the Bank of Guatemala, the Netherlands is the destination of Guatemalan exports that showed the greatest dynamism between January and August, with sales of $235 million, an increase of 14% over what was reported in 2017.
Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.
Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.
But doing so now is easier said than done.
With a few days to go before the end of the football world cup, Guatemalan companies dedicated to selling electronic equipment state that sales registered in June exceeded the sector's expectations.
According to figures from the Superintendency of Tax Administration, in the first five months of the year the entry of 526,000 televisions was recorded, for a value close to $76 million, highlighting a greater demand for devices of 43 inches and up.
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