Between July and October 2020, the number of people in Panama looking for rental homes grew 56%, while in Guatemala, the number of people exploring options for renting a home fell 37%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with key data to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
After an abrupt drop reported in March and April in consumer interactions associated with vacation properties, since the beginning of May in all markets of the region interest in this topic has rebounded.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
At the beginning of the covid-19 outbreak in most of the region's real estate markets, interest in commercial investments decreased, but in recent weeks the decline stopped and in some countries increases are already being reported.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Identifying the best areas to invest in, knowing what type of property is in demand in each area, whether you are looking for more rentals or sales, homes or offices, or in which segments of the population there is more demand for each type of property, is part of what can now be analyzed using modern Big Data techniques.
The real estate market is not alien to the new reality focused on analyzing large volumes of information and making business decisions based on data.
In some areas of El Salvador, the difference between having or not having a security gate can vary the price of a used home that is for sale by up to 30%.
In the metropolitan area, the sale prices of real estate are so variable that, according to real estate agents, it is almost impossible to get data on the average value of a square meter in a given area.
Investors and entrepreneurs in the global real estate sector will be meeting from 21st to 26th of May in Panama City to discuss issues such as project finance and marketing trends.
The World Congress of the International Federation of Real Estate Professionals (FIABCI) will be held this year in Panama City, and is expected to include the participation of representatives of companies linked to the housing market from all continents.