In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.
Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.
With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms.
The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search.
Reaching consumers in a confined scenario has been a complex task for companies distributing mass consumption products, since the operation of some of the commercial channels has been limited in the region's markets.
In Panama, companies engaged in the wholesale distribution of food products such as oats, beverages, snacks and others have faced challenges during the weeks of home quarantine, which was decreed by the authorities following the outbreak of covid-19.
Because of the restrictions on mobility decreed in the region's cities, since mid-April, when the concentration of people in residential areas peaked, the trend has been downward.
According to the "System for Monitoring the Markets and Economic Situation in Central American Countries", prepared by the Trade Intelligence Unit of CentralAmericaData, since the effects of the crisis generated by the spread of covid-19 in the region began to be felt and, more specifically, since the measures restricting mobility were tightened, visits to shops in Central American countries have been drastically reduced and the mobility of consumers in residential areas has rebounded.
Placing the most essential products on the website, establishing partnerships with specialized companies to ensure the shipping and delivery of orders on time, are some of the tips for companies to develop e-commerce in the new business reality.
How to reach customers, implement or enhance the digital sales channel in this context of health crisis, are some of the issues that reveal today to many Central American companies.
In order to reactivate economic activity in Panama, Ministry of Health authorities issued strict compliance guidelines for companies and workers.
The guide is aimed at producers, distributors, and consumers; microenterprises, medium-size companies, large companies, and their clients, who are required to comply with the standards established by the health authorities in order to mitigate the expansion of covid-19, the official document details.
Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.
In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.
Because of the quarantines decreed in Central America, in mid-April the concentration of people in residential areas of the cities recorded its maximum level, but in recent weeks this trend has begun to reverse, although with significant differences between countries.
Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to businesses in Central American countries have been drastically reduced and consumer mobility in residential areas has rebounded.
When the local economy begins to return to normal, as isolation and mobility restrictions are relaxed, demand for health insurance is estimated to fall by 7%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Salvadoran households for different goods and services as the most critical phases of the spread of the covid-19 are overcome and the measures restricting mobility in the country are lifted.
Including the respective prevention protocols to avoid the spread of the virus, cinemas, beauty salons, auto parts sales, non-contact sports training centers, gyms and swimming schools will be able to open to the public as of May 1st in Costa Rica.
The protocols must be constructed between the institutions and the respective sectors, who may send their proposals to the Ministry or Executive Presidency as appropriate, reported the Ministry of Health.
When the local economy begins to return to the new normality, as isolation and mobility restrictions are relaxed, it is estimated that the demand for electricity by Honduran households will have decreased by 11%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Honduran households for different goods and services as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the country are lifted.
Once the economy begins to return to normal, as the phases of the pandemic are overcome in the country, it is estimated that the demand for meals outside the home will have decreased by 13%.
Using a demand/income sensitivity model developed by CentralAmericaData's Trade Intelligence Unit, variations in demand by Nicaraguan households for different goods and services can be projected as the most critical phases of the spread of covid-19 are overcome and restrictive measures are lifted in the country.
Given the crisis in the region, businessmen in Guatemala report that smuggling of Mexican products has increased, while in Panama, beer producers attribute the rise in illegal trade in alcoholic beverages to the dry law.
With the spread of Covid-19, governments in Central America have decreed mandatory quarantines and have also restricted the movement of consumers at certain hours.
Hugo App, a platform for home delivery services, is one of the companies that accelerated its growth due to the mobility restrictions that have been decreed in the countries of the region because of the health crisis.
In order to contain the spread of covid-19, governments in Central America have decreed mandatory quarantines and restricted the movement of consumers at certain times. Faced with this new commercial reality, companies dedicated to home delivery of products have increased their income considerably.
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