Because of the restrictions on mobility decreed in the region's cities, since mid-April, when the concentration of people in residential areas peaked, the trend has been downward.
According to the "System for Monitoring the Markets and Economic Situation in Central American Countries", prepared by the Trade Intelligence Unit of CentralAmericaData, since the effects of the crisis generated by the spread of covid-19 in the region began to be felt and, more specifically, since the measures restricting mobility were tightened, visits to shops in Central American countries have been drastically reduced and the mobility of consumers in residential areas has rebounded.
Placing the most essential products on the website, establishing partnerships with specialized companies to ensure the shipping and delivery of orders on time, are some of the tips for companies to develop e-commerce in the new business reality.
How to reach customers, implement or enhance the digital sales channel in this context of health crisis, are some of the issues that reveal today to many Central American companies.
As of May 16, high performance sports will be allowed without spectators, some national parks will be opened to 50% of their capacity, and daytime vehicle restrictions will be extended to 10 p.m. from Monday to Friday.
Given that the number of new cases of covid-19 has fallen in recent days, now will be allowed to operate premises with health permits, hotels with a maximum of 20 rooms with 50% of its capacity and the opening of motels, reported the Ministry of Health.
Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.
In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.
Because of the quarantines decreed in Central America, in mid-April the concentration of people in residential areas of the cities recorded its maximum level, but in recent weeks this trend has begun to reverse, although with significant differences between countries.
Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to businesses in Central American countries have been drastically reduced and consumer mobility in residential areas has rebounded.
Including the respective prevention protocols to avoid the spread of the virus, cinemas, beauty salons, auto parts sales, non-contact sports training centers, gyms and swimming schools will be able to open to the public as of May 1st in Costa Rica.
The protocols must be constructed between the institutions and the respective sectors, who may send their proposals to the Ministry or Executive Presidency as appropriate, reported the Ministry of Health.
When the local economy begins to return to the new normality, as isolation and mobility restrictions are relaxed, it is estimated that the demand for electricity by Honduran households will have decreased by 11%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Honduran households for different goods and services as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the country are lifted.
Once the economy begins to return to normal, as the phases of the pandemic are overcome in the country, it is estimated that the demand for meals outside the home will have decreased by 13%.
Using a demand/income sensitivity model developed by CentralAmericaData's Trade Intelligence Unit, variations in demand by Nicaraguan households for different goods and services can be projected as the most critical phases of the spread of covid-19 are overcome and restrictive measures are lifted in the country.
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