About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.
In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.
The tablets will be used by the National Police at checkpoints so that they can obtain immediate feedback on people.
This was announced by the chief of the Interior, Mauricio Lopez Bonilla. According to him, the equipment will be used to acquire data on people in a more agile way and determine if there is a warrant for the arrest of those people.
Total online purchases made in 2012, which exceeded 500,000 transactions, were up 7% on those registered in 2011.
Courier companies were surprised by the figures, which exceeded their expectations. "The market is healthy and growing each year," said Jorge Gomez, General Manager of TransExpress.
"According to Gomez, 2012 showed an annual growth of 17%, compared to the more than 400,000 transactions recorded in 2011, but the biggest move of the year came during the last week of November with Black Friday (last 23 November), and continued throughout December, peaking right at the end of the year.
71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.
An article in Peru-retail.com reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.
"As a saving strategy, customers shopping in traditional establishments distribute their purchases over a larger number of establishments and increase purchasing frequency, which means, according to the consultant, there is an increase in the purchase of generic brands and less loyalty to establishments. Meanwhile, the virtual shopper has less diversity of businesses on the Internet and looks for a web service which is 'friendly' and 'agile' in order to facilitate their purchase. Once they find an online establishment that satisfies their expectations, they don’t tend to have much reason to change. "
Offers made via digital media include discounts of up to 90% for a limited time period with a minimum number of buyers being stipulated in order for the sale to be confirmed.
Ten companies have been offering these services in Panama since 2008, moving about $10 million annually.
OfertaSimple.com, QuieroOfertas.com, Groupon.com and Cuponium.com are the four companies leading this market.