"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
Supermarket or "own brands" with lower prices have started to gain ground in the market for organic and healthy food products among US consumers.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Own brands of organic and natural products are gaining ground in the US
The emergence of brands such as Kroger's Simple Truth, Wild Harvest by Supervalu and Simply Nature by Aldi for organic and natural products are a clear example of how own brands are evolving, as both producers and retailers aim to satisfy consumer demand which is increasingly more concerned about wellbeing and nutrition with more healthy options at a good price, leading many supermarkets to create their own brands focusing on a balanced diet.