In Guatemala, the rights for the transmission and reproduction of sports events of the national teams of the National Football Federation, in all its categories and modalities, are tendered.
According to the rules of the contest, the rights that comprise the transmissions by open television, cable television, and radio, produced and transmitted within the national territory.
The advertising sector will have a field day with the subsidy the State will give to the parties for the election campaign.
For the elections of 2014, they will use "$125.5 million of state money for the organization of elections and subsidies to the parties", noted an article in Prensa.com.
For the organization, $55.7 million has been set aside, which represents an increase of 44% compared to the 2009 elections, while subsidies for political parties total $69.8 million.
Radio stations in Costa Rica are opposing a bill that would force them to give free advertising space to political parties.
The proposal, made by the Supreme Electoral Tribunal (TSE by its initials in Spanish), would mean that radio and television stations would have to provide free 30 minute slots a day for political parties in Costa Rica for them to broadcast propaganda.
The Chamber of Commerce, Industries and Agriculture of Panama has rejected the public airing of legal proceedings.
A statement from the Chamber of Commerce, Industries and Agriculture of Panama reads:
The Chamber of Commerce, Industries and Agriculture of Panama, considers it unacceptable that any legal processes be publicly aired, when they should be handled by the appropriate entities, as was the case last week with the Ministry of Labor and the company Varela Hermanos S.A.
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.
People are migrating from television to the digital media, where they interact.
Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.
The ability to interact with the public in digital media can learn preferences, habits and interests of people, which in turn allows advertising messages to develop more and more tailored to those preferences, habits and interests, making the content of information in advertising of high-value for individuals.
The campaign will feature more Internet and less television in order to attract international tourists.
According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".
Another of the Panama Tourism Authority's (ATP) key strategies is to form partnerships with major US travel agencies to promote Panama as a tourist destination for Americans.
Mobile applications offer new and huge opportunities for customer – company communications.
Vertiginous increase in mobile phone coverage has coupled with increased sales of smartphones, which enable the use of 3G or 4G applications. Companies may benefit from this applications to communicate better and cheaper with their customers.
Elfinancierocr.com remarks that “the use of smartphones and applications is moving from being a business opportunity an obligation for companies, as it was having Internet presence 10 years ago or being in Facebook today”.
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