If the products and services sold include aspects that are highly valued by customers and our prices have evolved below market rates, it means that it is feasible to raise marketing prices.
Ariel Banos, founder of Fijaciondeprecios.com, describes the signs that should be analyzed by businessmen at the moment of applying an increase in the prices of the products and services marketed.
Applying segmentation techniques, making comparisons with the prices of other products, and applying discounts to customers who have eco-friendly practices are some of the strategies that can help maximize the sales profitability.
Ariel Baños, a price management specialist and founder of Fijciondeprecicios.com, explains how simple techniques completely applicable to any business can be turned into intelligent and creative pricing strategies to maximize profitability.
In the context of a drop in production, in Costa Rica the government decreed a rise from $36.18 to $37.65, the price of a 73.6 kg sack of rice in bulk placed in the industrial plant.
The agreement modifying the price to the rice producer was published on June 5 in La Gaceta, and the government's action is taken in a context of low local production, because between the 2016-217 and 2017-2018 harvests, the volume produced decreased by 21%.
Identifying a segment that values the differentials of the product or service and charging a price aligned with the company's strategy are essential to avoid competing with the lowest prices in the market.
Ariel Baños, specialist in price management and founder of Fijaciondeprecios.com, explains how through the implementation of an appropriate strategy, it is possible to compete in a market where there are suppliers who charge derisory prices.
The price control policy of the basic basket that has been implemented in Panama for some years is discouraging the local production of goods, since it is not profitable for companies to produce at a price lower than the balance price.
The measure to regulate the maximum retail prices of 22 products of the basic basket, began in 2014 and its validity has been renewed each semester, with its last extension in January of this year.
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the culture of profitability.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains how through the "carrot strategy", companies can move from the "culture of volume" to the "culture of profitability."
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the "culture of profitability". It is not an easy path, since it can mean to say "no" to certain businesses contributing volume, but end up deteriorating the final results.
The measure initially defined as transitory, became permanent in Panama, since the beginning of the Varela administration has been extended nine times, leaving negative balances in some sectors.
Juan Carlos Varela will close his administration with a new extension of the controversial measure that regulates the prices of 22 products of the basic basket, affecting several sectors, including meat producers, who report economic losses.
In the tariff schedule from February to April and the EEGSA Social Rate and Non Social rate will go down by 10%, rates for Energuate and Deocsa will go down by 1%, and rates for Deorsa will go down by 7%.
With this adjustment, the new rates per kW / h will be; for EEGSA, $0.19, Deocsa $0.26, and Deorsa $0.25. These rates will come into effect for the period from February to April and it is expected that this trend will continue with the start-up of plants which are under construction, such as Jaguar Energy.
The grain was quoted on the commodities exchange in New York in the week of July 21st at $3,234 per ton, the highest value in the last three years.
Growing global demand, driven by the sustained increase in of chocolate consumption in Asia is the main trigger for the rising price of the grain in commodity exchanges around the world.
"...Although crops are abundant in West Africa, the largest producing region, demand outstrips supply.
A quintal of white maize increased by $0.64 compared to March, while for black beans the increase is $0.39 per quintal.
According to the United Nations Food and Agriculture Organization (FAO), because the harvest of white corn has ended, the grain is trading at $15 per quintal, while black beans are $48 per quintal.
According to the explanation of Patricia Lopez, a farmer in Coban, Alta Verapaz, "for the moment supply is being maintained in the markets."
They warn that if domestic prices are not adjusted and there is no guarantee to maintain the value of the local currency, they will not sell their cattle to local slaughterhouses.
Alvaro Fiallos, president of the National Union of Farmers and Ranchers (UNAG), is demanding that slaughterhouses adjust the price which has been kept frozen since late May last year at $2.97 per kilo in hot weight, and that they recognize the maintenance of the value of the cordoba.