Footfall analytics and POI characterization through Big Data are being used by retail industry leaders to make smarter business decisions, by maximizing revenue and optimizing costs.
Case Study: Footfall analysis of the largest Starbucks Coffe in Bangalore India
At PREDIK Data-Driven we conducted a detailed study of Starbucks Coffe, the largest physical store in Bangalore, India. Through a footfall analysis and POI characterization of the area and people who visited that establishment, we estimated the foot traffic, identified the most and least crowded places, classified the users who visit, live or work in the area, the observations per day, the most and least visited places by the establishment’s customers as well as their relative wealth index characteristics.
Location intelligence through techniques based on Big Data collects spatial data in order to improve the decisions made in logistics centers, allowing the use of location and its related data points, creating solutions and optimizing distribution routes.
This new technological tool finds its immediate application in space-dependent businesses, such as delivery and logistics companies. The data collected through infrastructure sensors, cameras and traffic mapping not only allows them to determine the best locations for their businesses, warehouses and centers, but also allows them to know why certain locations have a direct impact on the success or failure of a business.
Foot traffic and location analytics help wholesale distributors maximize profits, allowing them to reveal where operational inefficiencies are and then implement solutions in problem areas.
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale.
Location intelligence is revolutionizing the way companies establish, operate and expand their business.
From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing.
One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of interest to businesses: it can be a store, a hospital, a university, or a corporate building, among others, depending on the information required for the particular target, helping companies make faster, more informed and cost-effective decisions.
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business.
Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot traffic and mobility patterns of any area or point of interest.
Location Analytics has changed the way marketing and commercial strategies are defined in the fast-food restaurant franchise business.
Understanding consumers’ behavior patterns is critical for all types of restaurants. Big Data tools play a very important role in this analysis, since they make possible to measure the foot traffic and mobility patterns of a specific area or location, among other variables.
New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
What promotions do we do to get more customers to the point of sale?
How do we make them stay longer in the store?
How do we improve the customer experience so that they buy more at each visit?
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.
In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.
After investing $17.5 million, PriceSmart opened a new branch in the nation's capital, located in the Metro Park shopping complex.
The new supermarket is located on a 17,368 square meter lot, and has a construction area of 7,295 square meters, of which 4,577 are dedicated to the sales floor.
For the rest of 2019 and next year, the chain of furniture and appliance stores La Curacao plans to open 40 new sales points in the region.
Managers of the company in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Dominican Republic, reported that currently have 319 stores, and with the projected investment would reach a total of 359 sales points.
After making a strategic alliance with the firm Dollarama, the business conglomerate plans to open 225 new stores dedicated to the sale of home and office goods in El Salvador, Guatemala and Colombia.
It was reported that the Canadian company Dollarama reached an agreement to acquire a 50.1% stake in the chain of stores of Salvadoran origin Dollarcity, in a transaction estimated at $85 million to $95 million.
The chain of hardware stores EPA will open from July 4th its fourth sales point, which will be in a shopping center in Zone 10 of the country's capital.
The company reported that in its new store that will be in Rambla 10 Shopping Center, will offer more than 15 thousand items distributed in 27 categories related to construction.
Luis de Sousa, general manager of EPA, told Prensalibre.com that "...