New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
What promotions do we do to get more customers to the point of sale?
How do we make them stay longer in the store?
How do we improve the customer experience so that they buy more at each visit?
How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.
In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.
In Costa Rica, 2,220 grocery stores are reported to operate in different parts of the country, generating about $820 million in revenue, and 80% of their customers are located within a 1.5 kilometer radius.
Nacion.com reports that according to a study of the Fundes organization, in 2018 in Costa Rica there were 2,224 traditional grocery stores, and that most of the stores operate up to 14 hours a day and 80% of their customers live within a 1.5 kilometer radius of their location.
In Costa Rica, Walmart has agreed to buy the supermarket chains Perimercados, Súper Compro and the Saretto store, until now owned by Grupo Empresarial de Supermercados.
Walmart Mexico and Central America reported that the transaction was presented on July 19 to the Commission for the Promotion of Competition (Coprocom), which must evaluate and authorize it.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...