In Central America, nearly 5 million people are looking to purchase home services online, and 8% of these consumers are exploring options for contracting residential cleaning services.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Based on records derived from the digital behavior of consumers, it is estimated that in the countries of the region more than 450 thousand people show interest in paints, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
In the first nine months of 2019, trade in paints and varnishes among the countries of the region reached $94 million, 4% more than in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
The Guatemalan business group Solid, manufacturer of Paleta and Corona paint brands, will invest $20 million in a production plant in the Dominican Republic.
With the projected investment, the business group plans to distribute its Corona brand products in 12 stores and 500 hardware stores in the Dominican Republic.
In the first three months of 2019, trade in paints and varnishes between the countries of the region totaled $31 million, 3% more than in the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
With the increase in the production capacity of its industrial plant in Guatemala, the manufacturer of painting tools, Farbe International, expects to produce 6 million brushes and 13 million felts or rollers per year.
Representatives of the company, which is part of Grupo Solid, assured that with this investment the plant located in Palín, Escuintla, becomes the largest in the region. From now on, it is expected to produce in one day what used to take them a month.
In the first nine months of 2018, trade in paints and varnishes between countries in the region totaled $91 million, down 9% from the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first half of 2018, trade in paints and lacquers between countries in the region totaled $59 million, and 76% was sold by companies in Costa Rica and El Salvador.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
The National Electrification Institute of Guatemala is putting out to tender cleaning and maintenance of 12,000 square meters of high pressure piping at the Aguacapa plant.
In 2017, trade in paint and varnish among countries in the region amounted to $142 million, 7% more than in 2016, and the highest value in the last six years.
Figures from the information system on the Market for Paint and Varnish in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016, the value of the paint and varnish sales among Central American countries totaled $133 million, 2% more than was traded in 2015.
Figures from the Information Systemon the Market for Paint and Varnish in CentralAmerica complied by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with the graphic"]
The value of trade in paint and varnish among Central American countries adds up to $90 million and Nicaragua leads imports with $21 million.
Figures from the Information System on the Market for Paint and Varnish in CentralAmerica by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Clic para interactuar con la gráfica"]
In a market that consumes about 40 million gallons of paint a year, agility in corporate management is a key factor.
An analysis of the Central American market made by Velia Jaramillo in an article on Estrategiaynegocios.net highlights from the beginning its main features: "...The mosaic of the Central American paintindustry looks more colorful than ever. Competitors have formed new alliances, purchases, brands and new territories. All of the marketing channels and market niches are in dispute. "
PPG Industries is preparing the relaunch of the Glidden brand in Central America from Panama, where it has already opened nine new stores and plans to open another 16, on top of the 75 already operating in the country.
With a view to strengthening operations in the region, after the acquisition of Comex , PPG Industries will invest $6 million in renewing its portfolio and the position of the Glidden brand in Central America.
PPG Industries has completed the acquisition of Comex Central America, adding 57 stores to its sales network in Central America in the paint and refurbishment line.
From a press release issued by PPG Industries:
PITTSBURGH, June 2, 2015 – PPG Industries (NYSE:PPG) today announced that it has acquired Consorcio Latinoamericano, which operates a network of 57 paint stores in Central America. Financial terms were not disclosed.
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