With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks.
What is it?
This type of analytics refers to the use of data and technology tools that help companies and marketers effectively monitor their marketing efforts to ensure that campaigns are targeted to the right audience and use the right channels for effective communication.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
Given the new business context in which print media have been hit in recent years by changes in habits and audiences are on multiple channels and digital platforms, marketing and advertising teams must reinvent themselves.
The most recent changes in lifestyle habits resulting from the spread of covid-19 have combined with the increased use of digital platforms, a phenomenon that was already evident before the pandemic.
Instituto de Recreacion de los Trabajadores bids advertising services in newspapers, national TV channels, cable channels, radios, magazines and other media.
Guatemala Government Purchase 14006588:
"Details of what is required:
-159 full color pages published in newspapers in preferential position.
-43,260 seconds of advertising in open television with national coverage of higher audience in soap operas and news programs.
With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.
The Superintendence of Banks tenders the external communication campaign, which includes guidelines in written press, radio and cable television, for a period of one year.
Guatemala Government Purchase 10438270:
"The external communication campaign of the Superintendency of Banks will be implemented between September 2019 and August 2020. The Superintendency of Banks will coordinate with the successful contractor the dates for the implementation of the external communication campaign.
On January 21, Inguat awarded Regional de Comunicaciones S.A. the contract for the strategic development service of Guatemala Country Brand.
After August 2018 was declared void the tender to develop the Guatemala country brand, the Guatemalan Institute of Tourism (INGUAT) convened in December a new contest in which the award was achieved. See "New Attempt to Award Country Brand Project".
The Guatemalan Tourism Institute is putting out to tender a comprehensive publicity service nationwide for a period of 10 months.
Guatemala Government Purchase 7349475:
"The comprehensive advertising service to be presented must broadly reach the target group of men and women over 18 years old living in the capital and interior of the country, with high, medium and low socioeconomic levels, in the entire Republic of Guatemala.
A new commission set up by the Ministry of Health will regulate advertising of tobacco and alcohol and will look at increasing taxes.
The National Commission for the Prevention of Chronic Noncommunicable Diseases and Cancer, established by the Ministry of Health and Welfare will be responsible for the regulation of advertising of snuff and alcohol and also promote the consumption of healthy foods.
On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".
During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.