In the first week of April 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the countries in the region where the number of people visiting establishments identified as supermarkets was higher than the figures reported before the pandemic.
Over the course of the months and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.
Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket's location.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main supermarket locations operating in Central American countries. Below is an excerpt of the study's findings.
Walmart plans to invest $48 million in Guatemala during 2019, of which $25 million will be used to open new stores and remodel existing ones.
According to information provided by representatives of Walmart, the investment projected for this year in the country will double that invested in 2018, since last year the amount disbursed totaled $24 million.
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.