When mobility restrictions were decreed due to the covid-19 outbreak, interest in e-commerce services rebounded in all Central American markets, but, in the last few weeks a decrease in the number of Internet searches associated with the topic has been reported.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced.
Crib economy, geolocalization, digital shopping...
In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In Central America, more than 17 million people are looking to purchase educational services online, and 9% of these consumers are exploring options to purchase language courses.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Greater interest in electronic accessories and construction tools for home use are some of the changes that are evident among Guatemalans in the new commercial reality.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
At a regional level, nearly 16 million people are looking to purchase financial services online. Of this group of consumers, approximately 11% are exploring options for acquiring a credit card.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Among the people who look for products and services available online in Central America, 20% try to buy electronic devices such as cell phones, video game consoles or cameras, 17% home and garden items, and 10% vehicles.
The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints.
From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak.
Placing the most essential products on the website, establishing partnerships with specialized companies to ensure the shipping and delivery of orders on time, are some of the tips for companies to develop e-commerce in the new business reality.
How to reach customers, implement or enhance the digital sales channel in this context of health crisis, are some of the issues that reveal today to many Central American companies.
Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.
In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.
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