Previously unthinkable export deals are now possible thanks to the soaring consumption levels of the Chinese.
An article by Amafredo Castellanos in Revistamyt.com reviews the success of Guatemala's Acuamaya, one of the largest shrimp companies in the region, which has already begun to export shrimp to China.
"... Selling seafood to China, or coffee, may sound like a joke.
A total of 18 tuna brands are competing in a market that seven years ago was totally dominated by Sardimar.
One example of the growth that has been seen in brands in this market is Grupo Calvo, who has had a steady increase in sales; 11% in 2010, 71% in 2011, 32% in 2012 and a projected 19% for 2013 .
Elfinancierocr.com reports: "Alimentos Prosalud sells six brands: Sardimar, Tesoro del Mar, Pacific Blue, and Tonnino and Neptuna, the first two being the best-selling". Other brands competing in the country are: Richly, Calvo, Mar del Plata, Albo, Orbe and Pronto.
From 13 to 17 May, a trade mission composed of Nicaraguan businessmen will visit Cuba in search of new business.
According to Alfredo Lacayo, chief executive of the company Centrolac, head of the delegation of the Chamber of Industries of Nicaragua (Cadin), the developed tourism industry in Cuba is attracting the attention of agro products.
"We can export foods such as cheese, milk and finished products, (which) are highly demanded by the hospitality industry," he said.
The fall in consumption in Europe is forcing companies in the old continent to internationalize and find businesses in markets that have been hitherto unappreciated.
There is no longer such a thing as small markets, either in terms of size or purchasing power. And neither is the size of a company a limiting factor for, through the globalization of logistics, products to be sold worldwide, or to buy them from any country.
The Inter-American Development Bank has launched a new version of the Intrade website with information on tariffs and trade agreements for companies and countries seeking new markets for their exports.
A statement from the Inter-American Development Bank (IDB) reads:
IDB launches new version of Intrade, the most complete business information system in the region.
Alba Alimentos may buy 70% of the shares belonging to Precosal who recently entered the Salvadoran rice market.
Elsalvador.com reports that the company, owned by members of the FMLN, may make a request for the award of 20% of the market, which is viewed by industrialists as breaking the rules of the game which have prevailed in the sector.
"The agreement for marketing rice, which is reviewed every year, establishes a price of $19 per quintal of wet grain, in an operation performed by the Stock Exchange of Goods and
The Chilean market, current recipient of some Costa Rican products, could be better utilized by exporters.
Chile is already one of Costa Rica’s trading partners, selling the country juices, fruit concentrates, food preparations and cassava (yuka).
This list of products could be expanded if exporters take advantage of the opportunity and increase the diversification of exportable products, which according to a study by the Costa Rica Promoter of International Trade of (Procomer), is a possibility.
The Costa Rican company announced expansion plans in Honduras, the Dominican Republic and Panama.
The arrival of firms Lala, Femsa and Casaluque into the regional market influenced the company´s decision. Jorge Pattoni, manager of Dos Pinos, preferred not to talk about the type of investments to be made but said the company will not be sold and will further strengthen to compete in the regional market.
In the last twenty years the country increased its exports from 8 to 131 markets and from 149 to 4.075 products.
There has also been an increase in exporting companies from 237 to 3.979, according to the Guatemalan Association of Exporters.
“Fanny D. Estrada, Director of Competitiveness and Market Access of Agexport, said that penetration in other markets originated with the approval in 1989 of the Law on Incentives for Export Activity, which allowed the arrival of companies which already had foreign markets for their products,” reported Sigloxxi.com.
The global market adds 50 million consumers each year. Is your company ready to take advantages of theses new opportunities?
If Herb Meyer’s prediction of 50 million new consumers per year is accurate, as was his conjecture that the Soviet Union would fall, it may be crucial to get ready to what he labels “the greatest change the world has ever seen”.
If we take into consideration which economies fared better in the crisis, we should seek trade partners in Asia and not in Europe.
Manuel Hinds analyzed El Salvador’s economy and exports, and his findings can be applied to the entire region. Costa Rica has already started the essential road to diversify its exports markets by closing Free Trade Agreements with China and Singapore.
The recovery in tailoring and textile exports is due to cost savings generated by specialization in niche markets and from the integration of the production line.
Data from the Central Reserve Bank indicate that, in 2008, assembly exports increased 12.5% compared to 2007. This growth was encouraged by the specialization of different businesses, which has favored the vertical integration of the sector.
In a drive to optimize their investment in advertising, companies are increasingly aiming at specific niches rather than the mass market.
Advertising agencies say they are launching several initiatives in an effort to revive spending on publicity. Specialist firms are being hired to identify the type of advertising that meets specific needs.
Clients want their advertising budget to be spent more efficiently and selectively to make sure it reaches their target market, according to the Leo Burnett agency.