The propensity for a healthier consumption has created opportunities for drinks that prevent diseases.
From an article by the Costa Rican Foreign Trade Promotion Office:
According to the consulting firm Innova Market Insights, within the main trends for 2014 in the market for juices and beverages, is reducing waste in production processes and a greater focus on consumer confidence.
Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide. Although more than half of the Spanish population (51%) are appreciative of businesses who undertake initiatives to respect the environment, only 27 % were willing to pay more for these products.
Previously unthinkable export deals are now possible thanks to the soaring consumption levels of the Chinese.
An article by Amafredo Castellanos in Revistamyt.com reviews the success of Guatemala's Acuamaya, one of the largest shrimp companies in the region, which has already begun to export shrimp to China.
"... Selling seafood to China, or coffee, may sound like a joke.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...