Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide. Although more than half of the Spanish population (51%) are appreciative of businesses who undertake initiatives to respect the environment, only 27 % were willing to pay more for these products.
A total of 18 tuna brands are competing in a market that seven years ago was totally dominated by Sardimar.
One example of the growth that has been seen in brands in this market is Grupo Calvo, who has had a steady increase in sales; 11% in 2010, 71% in 2011, 32% in 2012 and a projected 19% for 2013 .
Elfinancierocr.com reports: "Alimentos Prosalud sells six brands: Sardimar, Tesoro del Mar, Pacific Blue, and Tonnino and Neptuna, the first two being the best-selling". Other brands competing in the country are: Richly, Calvo, Mar del Plata, Albo, Orbe and Pronto.
The fall in consumption in Europe is forcing companies in the old continent to internationalize and find businesses in markets that have been hitherto unappreciated.
There is no longer such a thing as small markets, either in terms of size or purchasing power. And neither is the size of a company a limiting factor for, through the globalization of logistics, products to be sold worldwide, or to buy them from any country.
The global market adds 50 million consumers each year. Is your company ready to take advantages of theses new opportunities?
If Herb Meyer’s prediction of 50 million new consumers per year is accurate, as was his conjecture that the Soviet Union would fall, it may be crucial to get ready to what he labels “the greatest change the world has ever seen”.