Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.
As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.
The Costa Rican company has announced it will be opening five stores in Guayaquil airport and has signed contracts to operate at air terminals in Guatemala City and Montevideo and Punta del Este in Uruguay.
For the expansion of its operations, Grupo Britt has invested about $5 million, which will come from both equity and bank financing. Including these projects, there will be 13 countries where the company operates.
The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.
Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."
"Juan Valdez is the only coffee chain in the world whose shareholders are the producers."
From today Blue Panorama Airlines will fly every Wednesday from Rome - Havana - Managua - Rome, while United announces direct flights from San Salvador - Washington DC in December.
United Airlines announced that, subject to government approval, from the December 19, 2012 it will operate a daily nonstop flight between San Salvador and Washington Dulles
Within its expansion plans in the region the multinational has announced the opening of 50 new stores over the next three years.
Without having yet determined the location of the branches, the company held an employment fair in Guatemala to recruit for the new restaurants.
"The director of Human Resources at McDonald's Mesoamerica, Patricia Cofino, explained that those interested in working in this area, even if they don’t have any experience, can start being trained with a degree in Hamburgerology. After two years of this course they can go to the University of Chicago to get a degree in Restaurant Management," reported Siglo21.com.gt
The Salvadoran franchise opened its first store in Austin, Texas, USA.
The company invested $ 400,000 in its first store and expects to open 10 more next year.
Laprensagrafica.com reported comments by Samuel Quiros, president of Quality Grains and owner of The Coffee Cup, "The Coffee Cup chain stores are supplied with 100% Salvadoran coffee. The coffee will be sold in stores and will be exported toasted from El Salvador".
Salvadoran coffee chain 'The Coffee Cup' opened its second store in the country.
The chain plans to open an additional store in San José International Airport in 2010.
"Next year the brand will start operations in Austin, Texas, in the United States. This store will open in February 2010, marking a milestone for the company, which had targeted the U.S. market for 17 years", reported Elsalvador.com.