During the second quarter of 2021, there was an increase in imports of motorcycles from Central America, reporting an 84% increase in purchases in the region.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In 2020, motorcycle imports in Central America totaled $365 million, a 1.42% increase over 2019, with Guatemala being the largest importer in the region.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During the first months of 2021, 20% of the automobile-type vehicles circulating on the streets of Central American countries were Honda, Mazda, Chevrolet and Ford brands, while of the total number of light-duty vehicles, Isuzu, Hyundai and Hino accounted for 10%.
The report "Vehicle fleet in Central America", from CentralAmericaData's Business Intelligence area, gathers the most updated information on the automotive market in Central American countries.
From January to September 2020, motorcycle imports in the region totaled $237 million, 11% less than in the same period of 2019, a drop explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
During the last months of 2020 in the region's markets, the number of Internet searches and conversations associated with motorcycles decreased, a decrease that can be explained by the behavior of most countries.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In this context of pandemic and mobility restrictions, the number of Internet searches associated with scooters and mopeds increased significantly in most Central American markets.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
From January to June 2020, motorcycle imports in Central America totaled $164 million, 11% less than in the same period in 2019, a decrease that is explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, more than 8 million people search the Internet and participate in conversations associated with motorcycles. BMW, Suzuki and KTM are some of the brands with the greatest presence in the interactions of consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes for motorcycles and other types of products or services.
In recent months and given the new commercial reality, interest in motorcycles has been increasing in the digital environment, a rise that can be explained by consumer behavior in all Central American markets.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the region's countries, more than 21 million people are looking to buy a vehicle online, and of this group of consumers, approximately 7% explore options for purchasing an SUV.
The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
At the beginning of 2020, 25% of the automobile type vehicles circulating on the streets of Central American countries were of the KIA, Suzuki, Mazda and Nissan brands, while of the total of light cargo vehicles, Ford, Mitsubishi and Chevrolet monopolized 14%.
The report "Vehicles in Central America", from the Trade Intelligence Unit of CentralAmericaData collects the most updated information on the automotive market in Central American countries.
During the first two months of 2020, motorcycle imports into the markets of El Salvador and Panama contracted the most, with year-on-year falls of 38% and 36%, respectively.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
As the economies of Central America begin to relax the restrictions that have been taken to prevent the spread of covid-19, sales of pickup trucks are predicted to be among the most contracted.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 pass and mobility restriction measures are lifted in the countries of the region.
Retail sales in the automotive sector in Central America are predicted to be significantly affected by the covid-19 crisis, which would be partially explained by the drop in tire sales.
The "Information System for the Impact Analysis of covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, during the coming months.
It is estimated that at the end of 2019, 23% of the motorcycles circulating nationally were of the brands Honda, Yamaha, Suzuki, Vento and Bajaj.
The report 'Vehicle fleet in Mexico 2019', from the Trade Intelligence Unit of CentralAmericaData, provides details on the characteristics of different vehicles that travel through the streets of the Mexican states.