Since consumers are less willing to buy products whose packaging is harmful to the environment, the packaging industry must begin to incorporate these trend changes in the development of its packaging design.
The increase in the diffusion of ideas proposing sustainability in the production and commercialization of goods opens a space for companies to implement strategies based on the preference for the consumption of "eco-friendly" products.
Recyclable and biodegradable bottles and packaging with a "second life" are some of the packaging trends arising in the food industry.
From a report by PROCOMER:
In the food sectorpackagingas a conceptis becoming increasingly present and brands are targeting their strategies towards green and practical practices. Experts believe that this is a crucial part of brand perception as it is a major point of contact with the consumer.Specialistshave detailed upcoming trends in packagingwhich are being backed by the food sector:
The structure of the packaging, the role of "online" packaging, the trend of smart packaging and packaging experience, are some of the factors that will drive the industry this year.
From a report by PROCOMER:
Five trends will drive the market of packaging and bottling, announcedthe Mintelin its report "Global Packaging Trends 2017". The points, which the firm inidcates must be taken into consideration by manufacturers, consumers, retailers and industrialists in order to achieve better results and be at the forefront are:
Certified organic products, labeled with details of the importer and personal sized or or small packages are some of the preferences of Norwegian consumers when consuming coffee.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
High concentration, with strong flavor and floury consistency are some of the features that coffee consumers in Norway are looking for.
The race to win the favor of consumers forces companies to differentiate their products with attractive and value added packaging.
From an article published by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):
Growing demand for value-added packaging
According to Kevin Curran, managing director of Tri-Star Packaging, a leader in the development of food packaging, because more and more people eat food while riding in their car, on the train or walking, demand has grown for packaging which facilitates its consumption, while maintaining freshness and appeal to the consumer, taking into account the demands that arise when looking at the sustainability of these products, be they made out of paper, cardboard, recycled plastic or natural fibers.
There is local supply but most companies still purchase their packaging abroad, with $ 9.2 million were being paid for cardboard boxes alone in 2011.
An article in Laprensa.com.ni reveals that local manufacturers attributed the fact that companies buy their packaging abroad to "lack of knowledge", mainly in Guatemala and Costa Rica, with Sergio Sanchez, sales manager of Plásticos Modernos, noting that "There are no limitations, we offer everything that the flexible packaging industry has to offer. Products that are monolayer, coextruded and laminated. We also offer photo printing for bags, using up to eight colors, and we have an art and design department that is available to customers so that they do not have to develop the image and label design, which is an important complement to the packaging. "
The company will invest $3 million in a new packaging production line that will be launched early next year.
The new rotary press will generate 50 jobs and will fill orders from throughout the region and the Caribbean.
"Regional demand for packaging increased by 30% in the past year compared to last year, according to a company representative, and this has resulted in a performance in excess of 20% on corrugated, folding and flexible packaging lines", reported Laprensagrafica.com.
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