In Central America, imported diapers of the Huggies, Pampers, Pom Pom and Jueguitos brands account for approximately 65% of the total number of units consumed.
From the study "Diapers in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData:
Reviewing the figures of the Costa Rican market, the interactive study states that Huggies, Pampers and Jueguitos are the brands that share more than 80% of the total local market. In the case of Panama, about 65% of sales are monopolized by the brands Pampers, Absormex and Huggies.
Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.
Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay.
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases.
To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years.
According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
In a context where consumers demand that products be manufactured in an environmentally and socially responsible manner, purpose-built brands will be the most likely to increase sales.
The tendency to consume products that belong to a brand with purpose is becoming increasingly important in markets, as consumers look to companies to manufacture goods in a responsible and sustainable way.
The Ministry of Health of Guatemala published in the Official Newspaper the agreement that regulates the commercialization of antibiotics and ophthalmological steroids, and granted 30 days for pharmacies to begin to implement the restrictions.
The regulation that will begin to govern was approved by the Ministry of Public Health and Social Assistance (MSPAS) on August 7, and stipulates that antimicrobial drugs (oral and parenteral antibiotics) and ophthalmic steroids, must be sold after being prescribed. See full agreement.
Deputies of the Guatemalan Congress ask that the agreement that regulates the commercialization of antibiotics and ophthalmological steroids, recently approved by the Executive Branch, be repealed.
Controversy between representatives of the legislature and the executive began after the Ministry of Public Health and Social Assistance (MSPAS) approved Agreement 181-2019 on August 7, 2019, which stipulates that antimicrobial drugs (oral and parenteral antibiotics) and ophthalmic steroids must be sold with a prescription. See full agreement.
In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.
Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.
In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets.
In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.
Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.
During 2018, 345 environmental impact studies were presented for the construction of commercial buildings in Central American countries, with Costa Rica and El Salvador representing the largest share of the estimated investment.
The interactive platform "Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects for which environmental impact studies (EIA) were submitted to the respective institutions of each country.
The right choice of the marketing system and the partners who will sell the product is key to compete profitably with other options with lower prices.
Ariel Baños, price management specialist and founder of Fijaciondeprecicios.com, explains how through proper marketing, it is possible to compete against the prices of companies manufacturing their products on a large scale and at lower cost, such as those made in China.
In a new attempt, the authorities of the Regional Electricity Market announced the beginning of the feasibility study for the creation of a market through which electricity can be commercialized between Central America and the North American country.
Currently, Guatemala is the only country in the Northern Triangle that directly commercializes energy with counterparts in the Mexican market.
In most Central American countries, vehicles are the main merchandise traded through web platforms.
According to the Guatemalan Exporters Association (Agexport), according to the OLX marketing website in Guatemala, El Salvador, Costa Rica and Panama, vehicles are the most published product category.
Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.
Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.
But doing so now is easier said than done.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...