Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.
From January to June 2019, companies in Central American countries imported microwave ovens for $17 million, which is 8% more than the amount reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first quarter of 2019, purchases of electric ovens and grills in the region's countries totaled $20 million, and purchases from companies in Mexico increased 14% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
From January to September 2018, companies in Central American countries imported microwave ovens for $25 million, 6% more than was reported in the same period in 2017.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first half of the year, purchases of electric kitchen ovens and grills in the countries of the region totaled $37 million, 5% more than imports in the same period in 2017.
Figures from the information system on the Electrical Kitchen Ovens and Grills Market in Central America complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first quarter of the year, purchases of ovens and electric grills in countries in the region totaled $19 million, 23% more than the amount imported in the same period in 2017.
Figures from the information system on the Kitchen Oven and Electric Grills Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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