During 2020, companies in the region bought corn abroad for $998 million, 5% more than what was reported in 2019, a variation that is explained by the increase in imports from Nicaragua, Guatemala, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
During 2020, Central American imports of infant formula for infant feeding packaged for retail sale totaled $134 million, an amount that is 9% lower than the amount reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In the last quarter of 2020 and in January 2021, in the digital environment, interest in vegetarian food increased in Costa Rica, Guatemala and Panama, in the cases of El Salvador, Honduras and Dominican Republic, declines were recorded.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for different products, services, sectors and markets operating in the region.
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
In the first six months of 2020, Central American countries bought $56 million in soups and their preparations, 14% more than what was reported in the same period of 2019, a rise that is explained by the behavior of Salvadoran, Nicaraguan, Honduran and Guatemalan imports.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In the first half of 2020, Central America spent $206 million on rice imports, 50% more than in the same period in 2019, with Honduras, Panama, El Salvador and Guatemala being the markets that boosted the increase in purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Because yellow corn is imported from the United States at a price of $11 per quintal in Nicaragua and the cost of producing a quintal of sorghum locally is $12.5, competition for local producers is nearly impossible.
Nicaragua is part of the Dominican Republic-Central America-United States Free Trade Agreement, an agreement that allows yellow corn from the United States to enter the local market free of tariffs.
From January to July 2020, companies in the countries of the region imported from Mexico infant and toddler formulas for $57 million, and 50% was purchased by companies in Honduras and Nicaragua.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between January and March 2020, Central America allocated $51 million to rice imports, 9% less than in the same period in 2019, with Costa Rica and Nicaragua being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities.
In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
The Montblanc Shopping Center, in the Guatemalan city of Quetzaltenango, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 35 thousand people who together spend $11 million, and of them, 11% show interest in Mexican food.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Camanica Zona Franca S.A., Agromania Rio Morote S.A. and Premezclas Latinoamericanas S.A., are part of the companies that in 2019 participated in the business of importing shrimp feed in the region.
The market study "Food for Shrimp in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, details the main figures of the shrimp food import business and exports of the seafood in question.
When the country's authorities begin to relax the restrictions that have been taken to prevent the spread of covid-19, it is predicted that rotisserie chicken sales could fall by 2%.
Using a demand/income sensitivity model developed by the Commercial Intelligence Area of CentralAmericaData, variations in household demand for different goods and services can be projected as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
Given the health crisis, the food and beverage sector would be partly affected by the drop in the production of soft drinks and alcoholic beverages and the decline in sales of fish and seafood preparations.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies, depending on the country, sector or economic activity, during the coming months.