There is a 100% growth in purchases of cooking and roasting ovens in the Central American region by importing $88 million, mainly from Chinese companies that monopolize 50% of the market.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In recent years, washing machines of Mexican origin have become more important in terms of the amount purchased, since from January to September 2012 they accounted for 15% of total regional imports and for the same period in 2020 the proportion rose to 26%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to June 2020, companies in Central American countries imported $12 million worth of microwave ovens, and 83% of total purchases were made from companies in China and Malaysia.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
From January to March 2020, Central American companies imported $99 million in refrigerators and freezers, 4% more than what was reported for the same period in 2019, an increase explained by the behavior of purchases from Guatemala, El Salvador and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
From January to April 2020, Central American companies imported from Mexico $39 million in refrigerators and freezers, 23% more than what was sold during the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
From January to September 2019, companies in the region allocated $44 million to the import of video cameras, 8% less than in the same period in 2018, with Nicaragua and Costa Rica being the markets where purchases decreased the most.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.
At the regional level, it is estimated that Mabe Guatemala, Distribuidora Electrónica, GMG Comercial Costa Rica and Mabe de El Salvador accounted for about 23% of total kitchen imports.
A study by CentralAmericaData's Trade Intelligence Unit shows that El Gallo Más Gallo from Alajuela, Whirpool Guatemala and Agencias Way are other companies with a considerable share of the Central American kitchen market.
From January to June 2019, companies in the region allocated $31 million to the import of video cameras, 3% less than the amount reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first quarter of 2019, purchases of electric ovens and grills in the region's countries totaled $20 million, and purchases from companies in Mexico increased 14% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]