During the first three months of last year the main buyers of air conditioning equipment in Central America were Panama and Honduras, with $22 million each, followed by Costa Rica, with $21 million, Guatemala, with $11 million, El Salvador, with $10 million and Nicaragua, with $5 million.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to April 2020, Central American companies imported from Mexico $39 million in refrigerators and freezers, 23% more than what was sold during the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to April 2020, companies in Central America imported $106 million of electrical wire and cable from Mexico, and 62% of the total was purchased by companies in Nicaragua and Honduras.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the region's countries, more than 3 million people are looking to buy some type of audio equipment online, and 12% of these consumers are exploring options for purchasing a vehicle audio system.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Distribuidora Granada S.A., Hussmann El Salvador, Molinos de Nicaragua S.A. and Sol Orgánica S.A., are some of the companies involved in the refrigeration equipment import business in Central America.
The market study "Refrigeration Equipment Market Study in Central America and the Dominican Republic", prepared by the Trade Intelligence Unit of CentralAmericaData, details the main figures of the business of importing this type of equipment.
In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
When Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of plasma screens are predicted to be among the largest drop in sales.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
From January to September 2019, companies in the region allocated $44 million to the import of video cameras, 8% less than in the same period in 2018, with Nicaragua and Costa Rica being the markets where purchases decreased the most.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In Central America, it is estimated that Operadora de Tiendas, Corporación de Supermercados Unidos, Pricesmart de Panama and Moderna Electronics account for about 10% of total imports of blenders and their parts.
A study by CentralAmericaData's Trade Intelligence Unit shows that GMG Comercial from Guatemala and Costa Rica, and Comercializadora Panamericana are other companies that have a considerable share of the Central American blender market.
Between January and September 2019, Central America invested $38 million in imports of fiber optic cable, 18% less than in the same period in 2018, with Nicaragua and Costa Rica being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
From January to September 2019, Central American companies imported $319 million in fridges and freezers, and imports from Guatemalan companies increased 27% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.
From January to September 2019, companies in the region bought air conditioning equipment abroad for $138 million, and imports by Honduran companies increased 22% compared to the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first nine months of 2019, Central America imported water heaters for $15 million, and purchases from companies in Mexico increased 71% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]