More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
From January to September 2019, companies in the region allocated $44 million to the import of video cameras, 8% less than in the same period in 2018, with Nicaragua and Costa Rica being the markets where purchases decreased the most.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.
From January to June 2019, companies in the region allocated $31 million to the import of video cameras, 3% less than the amount reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first quarter of 2019, purchases of electric ovens and grills in the region's countries totaled $20 million, and purchases from companies in Mexico increased 14% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. [GRAFICA caption="Click to interact with graphic"]
The Central American countries imported washing machines and their parts for $29 million between January and March 2018, and 70% were bought by companies in Costa Rica, Guatemala and Panama.
Figures from the information system of the Laundry Machines Market and its Parts in Central America, from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first quarter of the year, purchases of ovens and electric grills in countries in the region totaled $19 million, 23% more than the amount imported in the same period in 2017.
Figures from the information system on the Kitchen Oven and Electric Grills Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]