Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.
Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."
"Juan Valdez is the only coffee chain in the world whose shareholders are the producers."
The American toy company enters the Guatemalan market with the opening of a commercial location at Plaza Fontabella.
Cristóbal Véliz in his article published in Sigloxxi.com writes: "The company projects that between April and May they will open a second branch office of the Alex Store, which will be located in the Eskala Roosevelt shopping center, which will be having a grand opening soon.