Due to the reduction in office work and the increase in teleworking, Costa Rican toasters estimate that the local market demand for the beverage has contracted between 15% and 20%, when compared to sales levels prior to the beginning of the health crisis.
With the spread of covid-19 several companies and public institutions, which were able to accommodate their employees' work in the form of teleworking, stopped buying coffee for consumption in the offices.
Although consumption has remained stable in recent years, the Costa Rican market now demands greater quality and variety in preparation methods.
According to figures from the Chamber of Coffee Roasters, per capita demand in the country is around four kilograms of coffee beans per year, which is equivalent to two cups of coffee per person per day.
José Manuel Hernando, president of the roasters guild, explained to Nacion.com that "...
Local coffee shops are aiming to differentiate themselves through service and the quality of their coffee in a market where the number of establishments operating in the country has almost doubled in just five years.
Growth in Nicaraguan's purchasing power and the increasing sophistication of coffee consumption are some of the reasons behind the increase in the number of coffee shops in the country, which are located mainly in and around Managua.Figures from the Tourism Institute show that the number of registered establishments rose from 247 in 2010 to 461 in 2015.
One in four Americans use "encapsulated" or individually portioned coffee machines , changing consumer trends related to the drink in the country.
From a statement issued by the Costa Rica Foreign Trade Promotion Office (Costa Rica):
Machines for preparing individual portions of coffee made popular by Keurig Green Mountain Inc. are currently being used by one in four Americans and are changing coffee consumption patterns.
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