Following Costa Rica's decision to impose requirements on the entry of avocados grown in Honduras, Costa Rican businessmen believe that these unilateral measures could generate trade retaliation for the country.
Arguing that molecular biology tests detected the presence of the Avocado Sunblotch viroid in shipments from Honduras, the Costa Rican State Phytosanitary Service (SFE) decided to start taking samples to analyze Honduran avocados.
After in May 2020, in the context of the pandemic caused by Covid-19, Central American furniture imports dropped to a historic low of $14 million, in the following months a recovery was evidenced and in December purchases amounted to $29 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted.
The growing availability of data that exists today is leading companies to seek new ways and tools to take advantage of this huge wave of information that is being generated in different business sectors.
Last year, Guatemala was the only market in the region where washing machine imports increased, the remaining five countries decreased their foreign purchases, with El Salvador reporting the worst drop.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor's degrees, master's degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data.
Although the process of migration to online education had already been progressing for several years, in recent months and as a result of changes in people's habits, the demand for distance training services has grown exponentially and, as a result, Internet searches for study programs have also increased.
After in May of last year in the context of the pandemic, regional purchases of tractors fell to a historic low at $4 million, in the following months imports showed a recovery and in December amounted to $20 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
During 2020, imports of fruit and vegetable juices by companies in the region totaled $79 million, and purchases from Brazilian companies increased 45% over what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
After in May 2020 in the context of the pandemic caused by Covid-19, Central American imports of petroleum oils dropped to a historic low at $242 million, in the following months purchases recovered and in December amounted to $540 million.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
In 2020, 10 environmental impact studies were presented to build hospitals, clinics and other health care centers in the countries of the region, projects valued at $175 million.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, provides an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
During 2020, imports of aluminum and its manufactures in Central America totaled $480 million, 19% less than what was reported in 2019, a drop that is explained by the decline in purchases from all markets in the region.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market.
Companies that intend to compete in a new market always ask themselves the following question: How much acceptance will our new product, service or brand have?
El Mismo Precio, a store located in the Pradera Concepción shopping center in Guatemala, has a potential market of 136 thousand consumers within a 15-minute drive, of which 13% are interested in discount stores.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence Team analyzed the environment of some of the main locations of low cost stores operating in Central American countries. Below is an excerpt of the study's findings.
In recent years, regional avocado exports have gained importance, as in 2018 they amounted to $2.8 million, in 2019 they climbed to $10.9 million and in 2020 they rose to $11.9 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Last year, countries in the region imported communication radios for $52 million, and Central American purchases from Mexican companies increased by 79% compared to what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]