There is a 100% growth in purchases of cooking and roasting ovens in the Central American region by importing $88 million, mainly from Chinese companies that monopolize 50% of the market.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Imports for the second quarter of 2021 of microwave ovens from Central America, recovered by 103% reaching $24 million in purchases, mainly from China, which monopolizes the market with $17 million in sales, equivalent to 71%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During the first quarter of 2021, Honduras was the main importer of microwave ovens in the Central American region, in this period the largest supplier was China with 72.17% representing $7.1 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"] Explore the data in the interactive display.
Last year, Guatemala was the only market in the region where washing machine imports increased, the remaining five countries decreased their foreign purchases, with El Salvador reporting the worst drop.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
In 2020, companies in Central American countries imported microwave ovens for $25 million, and 78% of total purchases were made from companies in China and Malaysia.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In recent years, washing machines of Mexican origin have become more important in terms of the amount purchased, since from January to September 2012 they accounted for 15% of total regional imports and for the same period in 2020 the proportion rose to 26%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to June 2020, companies in Central American countries imported $12 million worth of microwave ovens, and 83% of total purchases were made from companies in China and Malaysia.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In recent years, televisions manufactured in Mexico have lost importance according to the amount purchased, since in the first half of 2016 they represented 54% of total regional imports and for the same period in 2020 the proportion fell to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
During the first quarter of the year, TV imports by companies in the region totaled $74 million, which is 9% less than the amount reported for the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In Central America, it is estimated that Operadora de Tiendas, Corporación de Supermercados Unidos, Pricesmart de Panama and Moderna Electronics account for about 10% of total imports of blenders and their parts.
A study by CentralAmericaData's Trade Intelligence Unit shows that GMG Comercial from Guatemala and Costa Rica, and Comercializadora Panamericana are other companies that have a considerable share of the Central American blender market.
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.