The US budget accommodation group G6 Hospitality has announced that within five years it will build ten hotels in Belize, Costa Rica and Panama.
From a statement issued by G6 Hospitality:
DALLAS, Jan. 23, 2017 /PRNewswire/ -- G6 Hospitality, known for its iconic economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, today announced that it is extending its footprint to Central America.
There is a growing trend among hotel chains to buy international franchises in order to improve their management.
For example, in Costa Rica, the Ramada Herradura changed its name to Wyndham Herradura following an investment of $1 million last December. In 2011, the Gran Hotel Costa Rica transformed its brand, changing its name to Gran Hotel Costa Rica Ascend Collection.
The hotel chain La Quinta has announced an agreement with the Honduran Grupo Santos to open eight hotels in the region, starting with an establishment in Tegucigalpa, to open in 2014.
San Pedro Sula, Comayagua, Choluteca, and Roatan are other Honduran cities where La Quinta plans to have hotels.
The capital of Nicaragua, Panama and Guatemala are also on the list of cities which will have establishments belonging to the U.S. network.
A report by the Instituto Tecnológico Hotelero summarizes the main areas that travellers use to qualify a hotel as good or bad.
The report entitled "#Hotelfacts or how to add value to a hotel stay", summarizes the research in the form of some recommendations that any hotel can apply to aspects directly related to improving the customer’s experience, and to help to increase competitiveness.
A new generation of travelers are choosing where to stay not by the number of stars a hotel has, but by looking for the style of hotel that fits their own lifestyle.
An example of adaptation to these concepts is Hotels & Resorts, the largest operator of luxury hotels, which has transformed itself by following three steps:
1 - Stop being hotel owners so that the main focus can be the customers, for this reason 110 establishments were sold in the last decade at a value of $7,500 million, in order to focus on management, differentiated service and customer loyalty.
The government is looking for Spanish hotel groups to invest in the country, offering them almost 100% tax exemptions for 10 years.
These benefits could be extended if the company invests, in the 10 year period, at least 35% of the original sum.
Nicaragua wants to enlarge its hospitality offering, currently 7.800 at hotel rooms, to compete with its neighbors. Costa Rica, for example, has 38,000.
With 4.000 hotel rooms under construction, Brazil is at the top of Latin America in hotel investment, followed by Panama with 1.318.
According to data from STR Global, 6 new projects will be built this year in Panama.
Regarding the rest of the countries, "950 rooms are under construction in Buenos Aires, Argentina, and 841 in Bogotá, Colombia", reports Hosteltur.com.
The manufacturing sector as a whole saw a decline in FDI due to a sharp drop in flows to Central America and the Caribbean.
In Central America and the Caribbean (other than financial centres), the decline in FDI inflows was largely due to a 20% fall in flows to Mexico, which mainly resulted from a halving of inflows to the manufacturing sector (CNIE, 2009).
The latest comments about the world outlook for the Hospitality Industry as presented by ALIS Summer Update
As Jeff Higley (Editor-in Chief of Hotel and Motel Management Magazine) said in his “Twitter” page on June 2, the IREFAC (Industry Real Estate Financing Advisory Council) guys are the pulse of the industry. But, as he also noted, “…the IREFAC panel says the only way to get a phone call from your lender these days is to not make a payment.