Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
The US budget accommodation group G6 Hospitality has announced that within five years it will build ten hotels in Belize, Costa Rica and Panama.
From a statement issued by G6 Hospitality:
DALLAS, Jan. 23, 2017 /PRNewswire/ -- G6 Hospitality, known for its iconic economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, today announced that it is extending its footprint to Central America.
Seven new establishments with high quality personalized service will add 291 rooms to the hotel inventory with its opening in tourist areas and in the capital.
There are currently 45 boutique hotels and the arrival of another seven is expected soon, some of which are already under construction and others are awaiting the appropriate permissions to operate.
Although since 2011 the construction of hotels has shown a downward trend, 23 new projects requested a declaration of interest in order to start operations in the country.
Figures from the Construction Chamber show that between 2011 and 2013 the total square meters approved for construction of new hotels dropped from 140,670 m² to 51,975 m². However, it seems that the sector us beginning to recover, as there are 23 projects that were declared of interest by the Costa Rican Tourism Institute (ICT) that are under construction or have received approval to start work.
Small hotels can not compete with the low prices used by big international chains in the sector to attract customers.
Entrepreneurs in the tourism sector in destinations in Manuel Antonio, Quepos and Aguirre are demanding urgent action by the government to halt what they call unfair competition, which coupled with the low influx of tourists in the area and the absence of a strategy for tourist attraction, is leading small hotel companies to bankruptcy.
60% of hotels operating in the country have less than 30 rooms, in a market with oversupply in certain areas and a demand that is not growing.
Of the 2,515 hotels reported by the Costa Rican Tourism Institute, more than half are small establishments and family-run structures, while the others corresponds to large chain hotels, with a greater number of rooms.
The average occupancy rate in 2013 in the country's hotels was less than 50%, the lowest in the last five years.
Figures from the Costa Rican Tourism Institute indicate that the average occupancy rate during 2013 was 48.7%, the lowest since 2009, when the international crisis started, resulting in a significant reduction in the flow of foreign tourists coming to the country.
The current occupancy rate of 57% can be explained by the increased supply of rooms and the relative decline of San Jose as a business destination.
The increased supply of hotel rooms in the capital is one of the reasons for the low level of occupancy, which as of January stood at 57%. This occurs mainly in hotels that attract business travelers or tourists who spend up to two nights prior to departure.
At least 10% of small B & B type hotels in Costa Rica are no longer active.
It has been estimated that in San Jose alone 10 hotels have closed their doors, however, it is not known how many of these types of establishments are operating in the country. "The information comes from knowledge held by private sector authorities, including the National Network of Small Hotels of Costa Rica (Renaph) and the Costa Rican Chamber of Hotels (CCH), through which it can be inferred that they have been affected by the economic situation," reported Elfinancierocr.com.
Having hotel guests take home a product marked with your name or brand is the best way to differentiate yourself from competitors.
Competition is very tough and the internet has made global hotel deals transparent, so positively differentiating yourself and making clients remember you is vital for getting a return stay at your hotel.
Julie Weed's article (The New York Times), published in Elnuevodiario.com.ni, remarks that it is no longer enough to have bathrobes, bedding and pillows monogrammed if you want to secure the hotel brand in the customer's mind and make them decide to return.